More than a third of parents underestimate the age or height at which a child can travel without a child car seat, reveals Which? today, as Child Safety Week begins.

Award-winning company Cuddledry, as seen on Dragon's Den, is introducing a new limited edition ‘Kangaroo care' Cuddledry towel in support of Bliss, the special care baby charity. The idea for the charity towel came about when one of the Cuddledry team had her little girl prematurely at just 24 weeks gestation. Three pounds from the sale of every towel will be donated to the charity, with the aim being to raise money and increase awareness of the importance of Kangaroo Care.

The latest car seat from CONCORD - the TRANSFORMER - has been voted the best child seat in Group 2/3 with a sit and recline inclination and the only one in the Eurotest group II/III that can be adjusted in the shoulder area according to size. It combines the ultimate in comfort with safety.

The absorbent Aquasolari bed pad has just been awarded a Clever Idea Award by TIPS who carry out independent market research into carefully sourced products within the parenting sector.     http://www.tipslimited.com/AwardAquasolari.html

For the upcoming edition of FIMI, the most prestigious International Children's Fashion Fair celebrated in Spain, ASEPRI (Spanish Manufacturers Association of Children's Products) this week presented the ‘españa' trademark, an initiative which represents the value and essence of Spanish companies in the children's fashion and childcare product sector.

Despite the gloomy world economic outlook, All Baby & Child launched the new All Baby & Child Spring Education Conference in May of 2009.  This event, held in Louisville KY from May 4^th - 6^th 2009, was designed exclusively for the Independent Specialty Stores and was enthusiastically attended by hundreds of members of the Juvenile Products Industry.  Plans are already underway for a second annual Spring Education Conference and for what is sure to become a "must attend/can't miss" event for the industry.

Lindam has chosen baby and parenting specialist Azaria to head-up its PR. After winning a three-way pitch, Azaria will be working with Lindam's new Marketing Manager Claire Rayner to implement its extensive integrated PR and marketing plan, which has been designed to take the company's success to the next level. 

A real-life garden shed, stuffed to the rafters with all the paraphernalia of family life, is touring the country to let dads have their say about fatherhood. To encourage the ‘dad debate' Donal MacIntyre, runner up from ITV1's Dancing on Ice and Father of two girls, attended the London leg of the tour to ask the question: "What does fatherhood mean to you?"

The use of digital photos and video can provide young children with a powerful medium to express their voice, as well as facilitating valuable three-way interactions between a child, their home and their early years setting, says education innovator Futurelab. A new video exploring the early development of Dream Catcher, a prototype project which aims to build these communications bridges was launched last month at www.futurelab.org.uk/projects/dream-catcher.

Here, MD Roger Cheetham, exclusively tells Nursery Industry readers about the wave of new changes being embraced within his business, and explains why he believes it is important to have a good online presence, especially during times of economic hardship and changes in consumer behaviour.

As the company expands, work on the new showroom and offices in Northampton is almost complete. A purpose built display area on the second floor will showcase the company's ranges, enabling retailers to visit and make informed choices for their stores. Commenting on the new showroom, John Crane said, "Wood is such a tactile product; we want people to come along to touch and play with the products on offer. For all our collections retailers can come along and check the quality, but also really see the innovation and design that has gone into each and every item."

This is a recently developed reflective unit, designed to enhance the visibility of pushchairs and buggies in the darkness hours - winter evenings and mornings especially. It is a unique design, offering a completely secure,  dependable and highly visible reflective surface, to alert all drivers and motorcyclists to the presence of pushchairs/buggies, when ambient light is at its lowest, and young children, in pushchairs/buggies, are most vulnerable to impact and injury. The reflective unit, when attached, (to a fixed or swivel wheel) can withstand the rigours of normal buggy use.

Wallaboo has a beautiful yet practical range of changing bags in regular and extra large sizes.  Made from beautiful, soft microfibre suede and plush shearling, these changing bags are more than just functional, they are stylish as well.

Plastic Baby bottles and the chemical, BPA, that some contain have been receiving a great deal of negative press coverage over the past couple of years. Some of the larger manufacturers are finally turning to chemical-free manufacturing techniques, though this has been a very slow process.

The Department for Children, Schools and Families highlights the various stages of child development on its website and is therefore a useful point of reference when selecting age appropriate stock for your shelves. Your business is geared toward the care and development of the next generation. You can support the six areas of learning development set out by the Early Years Foundation Stage, by promoting the importance of learning through play on a daily basis.

Merino Kids^TM is the worlds leader in the use of merino for baby, infant and toddler sleep design since 2003. Medical studies have found that babies and infants sleeping on merino sleep longer, fed better, gain weight faster and cry less. This is due to merino's incomparable ability to breath naturally and release moisture away from the infants skin.

Here's a first sneak preview of new Taggies Babywear which will be making its first appearance at this weekend's Bubble Kids Trade Show in London's Business Design Centre, Islington.