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Widgey® Nursing Pillow makes debut at show for Perfectly Happy People
Published:  11 September, 2008

For the first time Perfectly Happy People are exhibiting their highly successful Widgey® Nursing pillow. Already selected her for the shortlist Innovations Award of the Kind & Jugend Nursery show, Perfectly Happy People are now expanding into the international market targeting a new European distribution chain.

With the stunning choices of different fabrics and designs there is something for every cultural preference and influence. 2009 will see the launch of yet another four prints following the latest fashions from the Nursery and Home Decor industries. The launch of their new mini baby Widgey® for tummy and baby exercise has also proved extremely popular with day-care and nurseries alike.

The special features of the Widgey® Nursing Pillow have been concentrated on the prevalence of caesarean births in today's maternity units. Should a mother have had a caesarean birth it is highly recommended that she use a Widgey® Nursing Pillow to remove the weight or the baby from her abdomen onto her thighs and aid the recovery of her muscles. Another key feature is the fullness of the pillow to create the firm and horizontal platform on which to rest the baby during breast-feeding.

Commonly a mother assumes the position of cradling her baby within her arms during breast-feeding and in doing so tension manifests itself in her curled shoulders and neck. She can quickly become uncomfortable transmitting this to the baby and the breastfeeding may become prone to shorter periods of time. With the full support given to the baby it is more common with the Widgey® Nursing Pillow for the mother to relax. She does not have to cradle the baby, and also grip and hold the pillow in place, and she will naturally sit back, relaxing shoulders and be considerably more comfortable.

The comfort of the mother during nursing is critical to her sustaining and continuing with breastfeeding her newborn baby. After all it is often the only time that a new mother will be able to sit down for any length of time given that she has many other tasks to do with the advent of the new arrival. Even if the baby falls asleep the mother will now not be in a hurry to rise up and resume her duties. More often she can enjoy the chance to catch up on reading a magazine, making some phone calls or even just enjoying a welcome cup of tea.

Many mothers are nervous of having their partner feed the baby during the early months. It is of course at this time that a new father often feels excluded and is unwittingly prevented from early bonding with his child. Mum can express her breast milk and using a baby's bottle feel more confident to settle the new father into his chair, arrange a Widgey® Nursing Pillow about his waist and rest the baby comfortably for feeding. Indeed PHP encourage many a mother to take advantage of letting her partner feed the baby allowing her to take a quick rest herself or perhaps prepare the family dinner.

As the baby grows bigger the Widgey® Nursing Pillow has the added advantages and uses of being a place in which to settle the baby on the floor safely from the fear of falling from a higher surface. As the baby begins to learn to sit upright the Widgey® Nursing Pillow is ideal to snuggle around the baby until they have fully developed their balance and strength to sit unaided.

Perfectly Happy People have now developed a complete range of playmats to complement their designs and fabrics of the Widgey® Nursing pillow. Placing a baby on the floor to play is indeed the safest place to put them as they cannot fall from the floor. The range includes a quality cotton top layer with a waterproof backing which is ideal for both outside use such as picnicking and inside the home where the floors might be carpeted. The second winning design of playmats is the cotton jersey playmats again with a waterproof backing. These playmats not only combine protection from underneath wetness or damp but in turn protect floors from leaks or spills. However the second major advantage is they can then be used as a bed sheet when it comes to toddler training. After all it is much simpler simply to remove the under sheet for laundering rather than change the whole bed should any accidents occur.

The padded luxury playmats provide excellent comfort from cold hard stone or wooden flooring, which are very popular in today's modern homes. The Black & White playmat is ideal for newborn babies for early graphic recognition whilst the Big Activity Playmat has added toys and points of interest to keep the baby entertained.

Perfectly Happy People also have two exciting interactive playmats in the Farm with animal sounds or for the really adventurous a Town version with all the sounds a city's transports. Thankfully they have volume controls as well.

Hotline: 0844 826 4188

email tradesales@phpbaby.com







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