OiOi bags have led the way for over a decade and are THE original and essential style accessory that mothers throughout the world love. "Having a baby brings a lot of changes but it doesn't mean you have to say goodbye to your style" explains Lisa. "OiOi baby bags keep up with your urban lifestyle and the contemporary designs are thoughtfully created so they never date".

With a wealth of experience in fashion, accessories and product development, working with companies such as Swarovksi Crystal, Europe, Fiorelli and Oroton, Lisa has created a range of stylish and practical bags that continues to evolve. The company's continued success in an increasingly competitive market is a result of Lisa's knowledgeable background and ability to combine new season fashion with functional and innovative designs.

OiOi and Cheeky Rascals joined forces in 2002 and became the first to introduce fashion to the UK baby bag market. Since 2006 Cheeky Rascals has successfully launched OiOi in seven European countries where the brand continues to grow as an internationally recognized fashion label.

A Loyal Following

Seen out and about with an OiOi bag: Cate Blanchett; Jo Bailey; Melissa Doyle; Jane Hall; Lisa McCune; Kate Langbroek and Lara Feltham, amongst others.

A firm favourite with celebrity mums, retailers have found the OiOi range is also a hit with trendy travellers, beach babes and fashionistas alike.

Black is Back for Winter 2008

OiOi's latest collection features a diverse range of textures and styles for the fashion staple - the black bag.

The new Pocketed Hobo debuts in super-soft, black shrunken leather. Beautifully finished with chunky metal buckles, contrasting stitching and jazzy zebra-striped lining and accessories, this is a shoulder bag fit for every occasion. Easy adjustable handles, stroller straps and more pockets than ever make this bag the must-have purchase for Winter 2008!The sell-out Giraffe print returns in striking monotone black and white canvas, enhanced by buttercup yellow lining and natural cotton straps. Available in the popular Hobo and award-winning Tote (Best Buy, Pregnancy Baby & You, 2008).

The highly durable Ballistic Nylon Tote is smartly accessorised with genuine leather straps and buckles, chunky gun metal loops, metallic silver interior and accessories. Perfect as a smart laptop bag, shopping and/or handbag, this bag is designed for today's fast-paced mums.

The Quilted Hobo adds to the dark sultry theme with chic black faux leather trim and retro diamond quilting. The reflective metallic lining makes belongings easy to find, and stroller straps quickly relieve weary shoulders. This trusty little black bag is set to be a best seller.

Lovers of the Big Bag Brigade will favour the elegant Woollen Check Carry All. The combination of shiny patent pockets, deep teal interior and soft woollen weave are sure to hit the fashion hot spot and warm up winter.

OiOi bags are hardwearing, water resistant, easy to clean and finished to an exacting standard. Useful accessories include a removable padded change mat, insulated bottle holder, zip-top bag and handy wipes case, inner and outer pockets to keep you organised; handy key clip and adjustable shoulder straps. All the new bags feature inbuilt stroller straps to secure the bag neatly to the pram or pushchair - just the thing for weary shoulders. OiOi® baby bags are available exclusively from nursery specialists, Cheeky Rascals.

Hotline: 01730 895761

http://www.cheekyrascals.co.uk/

Hall 10.1, Stand FO89

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