Organic Frugi Beats Credit Crunch

Published: 17 October, 2008

Bucking recent downward trend forecasts, Frugi is celebrating their biggest ever sales month, in six figures for the first time, due to a record number of orders.

Great clothes that celebrate childhood combined with a ‘green' ethos have created this success.

The widest collection so far - Autumn/Winter 2008 has been flying out to wholesale and retail customers, with some items already out of stock. Co-founder and mum of two, Lucy Jewson states, ‘After five years of trading, our organic dreams are coming true. The reaction has proved people are willing to ‘buy better'.