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Maclaren appoints Mediaman Communications
Published:  11 November, 2008

Premium parenting product brand Maclaren has appointed Mediaman Communications to handle PR and launch the 2009 range. Ian Mullard and Sarah Treder who launched Graco in the UK in 1997 and managed the account until February 2007, are delighted.

Jo Ebdon, Marketing Manager at Maclaren commented, 'We are really pleased to be working with such an established agency in the nursery industry. Mediaman has some excellent experience and we know their passion will help us communicate effectively with our consumers'.

Ian Mullard from Mediaman added, 'We are delighted to be working with such an iconic brand. Maclaren are the industry's original design leaders and we love the fact that their range of beautifully made pushchairs all carry a lifetime guarantee. It speaks volumes about Maclaren's belief in their own product and I can't think of better way to reassure parents facing today's economic realities.'

It was Owen Maclaren, a former test pilot and aeronautical engineer, who invented the Maclaren buggy in 1965. Watching his daughter struggle with a large, cumbersome pram, he was inspired to design the first ever umbrella-fold buggy. His portable, lightweight invention liberated a whole generation of parents and the company he created 40 years ago continues to set high standards in quality, design and innovation.







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