If the new evening dresses at Bellybutton are anything to go by, maternity fashion is just fantastic at present. For this well-known company in Germany that grew out of a few mums creating and making for friends, into a company that attracts the likes of Claudia Schiffer to their new Autumn/Winter range, simply oozes the sort of understated, classic style and modern sophistication, that even non-pregnant women will want to wear it.
Pregnancy, whether its a boy or girl, large or small, offers a the predictable ‘bulb' shape, which has always lent itself to simple strong lines, and features that work together with, never against the bump.
At Mamas and Papas, there's increasing demand from mums-to be and the store is listening with open arms. Its expanded new floor space to make way for more maternity. This winter season its hit the right tone with a combination of Mineral Blacks mixed with highlights in Amber and Green to stunning effect. The New Age collection takes popular shapes from the mainstream womenswear such as the gypsy top and grandad cardigan, which adapt perfectly to a floaty, laid-back look in pregnancy.
Pregnant women really appreciate all extra help from their clothing.
They want good quality, natural fabrics that wash well, look chic and take their lessons from high street looks. Comfort is key so high pouches hidden in jeans is such a relief to those ultra-low hipster waistbands that were popular a yea ago. A bump band should form the foundation of a pregnancy wardrobe, along with excellent support bras, comfortable nightwear and of course the deepest pair of plush slippers.
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