‘Must-have' drives customers into stores

The Original Cuddledry apron towel - this year's winner of the ‘must-have' baby product award at the nursery industry BACRA's - is literally drawing customers into the stores where it is stocked. One retailer Daniela Hopkins stated, "Word has already spread that Baby Butkins is the place to visit for Cuddledry products in our area, which has been driving expectant parents and gift givers to the shop."

The luxurious organic cotton and bamboo towels use a clever apron-design to make bathing babies simple for new parents, and have two layers to prevent mum or dad getting a soaking. A big hit with the UK public following a number of TV features, the Cuddledry has proved its place as a core nursery item.

Hotline: 01823 323363

http://www.cuddledry.com/

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