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It's all about choice!
Maclaren the premium brand in parenting products proudly unveils its new collection for 2009. The theme: Customise your Buggy. Created to be lightest, most stylish and durable in their class, Maclaren has once again pushed the boundaries of buggy design with new fabrics, colours and patterns, as well as features and accessories that allow parents to customise their buggy with ease.
A highlight of the 2009 Collection is the array of Universal Reversible Seat Liners and Comfort Packs which will update and refresh a buggy's look in seconds. Eco-Liners made from fabrics such as Denim, Recycled Polyester, Bamboo Charcoal and Organic Cotton are both ‘breathable' as well as odour and germ resistant. Annual and Perennial Liners offer patterns ranging from bright and bold to classic and cosy with designs such as Beach Stripes, Fruit Punch, Dandelion, Scribbles and Metallic's, plus many more. What's more all liners and comfort packs are washable. So with such a vibrant selection, parents can choose to be quirky today, smart tomorrow but always individual.
All 2009 Maclaren Buggys continue to be covered by the Sovereign Lifetime WarrantyTM giving parents the added security of knowing that their buggy is covered against manufacturing defects during its lifetime, whether that's with the first child, second or third. A comforting assurance given the current economic climate.
Maclaren's multi-award winning 2009 Collection is designed to make life easier for parents and more comfortable for baby with new high performance features and accessories. New features include a larger easy-on, easy-off hood, providing extra coverage, air vents and larger UV protected viewing windows; elasticised pockets to hold rain covers and mosquito nets; reflective accents for night safety; and newly designed ergonomically optimised handles.
In addition to the new Universal Liners and Comfort Packs, new accessories from Maclaren include a mosquito net and a clever new Packaway Universal Footmuff, for a life on the go. Warm and cosy for baby this lightweight footmuff folds up like a sleeping bag and packs away into its self-containing pouch. The Packaway Universal Footmuff is available in four coordinating colours.
The Maclaren Buggy, with its renowned easy-to-use umbrella-fold design, is the most convenient for on-the-go parents. Owen Maclaren invented the umbrella fold buggy in 1965, today, Maclaren Buggys are still the best design for parents who want high performance, premium quality and ease of use. With a comprehensive family of parenting products made with uncompromising portability, durability and style, Maclaren has a solution for every parent's need.
Inspiration for this year's collection comes from the lifestyle trends of a dynamic global environment. In a world of complexity and challenge, consumers want to feel positive with bright, happy colours and vibrant, clean patterns. Increasingly busy parents also need products that are durable, dependable, easy to use and easy to customise.
Highlights of 2009 Collection
Volo‘s lightweight frame and streamlined design now has a model with a sleek black frame and components. New design features include a stylish curve on the hood; a range of popsicle-fresh fabric colours; and a foam handle design with a distinctive argyle motif.
Triumph has a bright new look and feel, with a new larger easy-on, easyoff hood for extra sun protection and a rounded shape for a more compact fold. Woven contrast harnesses, a new silver buckle and a new foam handle design complete the look.
Quest Sport makes strolling more fun than ever with bright new colours; a new satin finish on the frame; a larger, easy-on easy-off hood for extra coverage and a UV protective viewing window.
Quest Mod makes a cool impression with a Big Apple design in vibrant colours that look good enough to take a bite of!
Meanwhile, baby is comfortably tucked away under the new larger, easy-on, easy-off hood for extra coverage.
The flagship favorite Techno XT now comes in a sophisticated black design, has a new hood that sports air vents and two handy elasticised pockets to hold a rain cover and mosquito net.
Techno XLR takes on a new, more coordinated fashion sense with two new colours and matching two-tone harnesses. Higher functionality includes the introduction of single-handed recline. A sleek new satin finish handle coordinates with the harness buckle to complete the look.
Twin Triumph is double the comfort for you and your babies. This year's model has a newly designed ergonomically optimised foam handle. Twin Triumph also fits through standard doorways.
Twin Techno gets you from A to B with style and grace. The new black model also has a matching chic black chassis; a new foam handle; larger viewing window and air vents on the hood. Twin Techno also fits through standard doorways.
New 2009 Rocker, this popular, lightweight and easy-to-fold rocker offers lots of features and is now available in six colour combinations, including the new elegant black and champagne. Rock on!
Highlights of Special Designer Editions
Maclaren partners with world-class designers to offer the 2009 Objects of Design Collection.
Lulu Guinness the British designer once again teams up with Maclaren to create the glamorous travel themed ‘This is the Life'.
Spitfire launched by Maclaren to celebrate Owen Maclarens link with the iconic aircraft and the 70th Anniversary of the Spitfire going into service with the RAF.
About Maclaren
Owen Maclaren, a former test pilot and aeronautical engineer, was inspired by the birth of his first grandchild to invent the umbrella-fold buggy. His portable, lightweight yet sturdy invention liberated parents from the bulky, cumbersome pram, revolutionising baby transport and becoming an iconic design. The company he created continues to lead the industry in innovation, quality and design, offering high performance, stylish wheeled goods, accessories, toys and organic, holistic personal care products for mother and baby. Maclaren Europe Limited has its headquarters at the original address in Long Buckby, England.
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