Handling all consumer, trade and corporate media communications on behalf of Kleverkids Ltd, Norton & Company will now support the company as it expands its existing brand portfolio. Already the Sproggs brand has unveiled a new Travel System range and a British Norton branded Ultimate 3-in-1 pram.

The European patented Baby Pod which incorporates a 360º rotation and rocking mechanism, will be introduced for 2009 alongside the unique birth-to-toddler Evolution Hi Low chair with rocking base and multi-positioning options.

Norton nursery branding is part of a vigorous licensing programme through Norton Global Brands, which includes the original motorcycle name.

Designed to appeal to the design-conscious parent, the Norton Ultimate 3-in-1 pram grows with the child as it moves from the lie-flat carrycot to the toddler pushchair with both forward and rear facing options. It is just one of the new designs to be introduced under the prestigious Norton brand.

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