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When gro-group® founders Rob and Ouvrielle Holmes introduced grobag®, the UK's first baby sleeping bag, to the British nursery market in 2000, they never imagined that a global brand was in the making.
They developed grobag® using valuable safety advice gained from FSID (Foundation for the study for Infant Death's) and, as a result of their focus on safety, grobag® is FSID's only baby sleeping bag specialist. When children are in their grobag® it means they don't kick off their covers and get cold at night, resulting in a peaceful night's sleep for babies and parents.
grobag® has also received the Mother & Baby Gold Award for Best Nursery Item for three years in a row.
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