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Cheeky Rascals has announced an exclusive UK and Channel Island distribution deal with Playgro which was sealed last month. The Playgro portfolio covers infant developmental toys, feeding, bath time, baby care and bedding. It is a fun and dynamic range that will be a welcome addition to Cheeky Rascals' existing brands.
Commenting on this announcement, Selina Russell Director of Cheeky Rascals sais, ‘Educational toys are key to the development of young babies and children. Playgro understands the importance of play, and has created an exciting range that engages the senses and stimulates imagination. We are delighted to be working with Playgro in the distribution of their products.'
Cheeky Rascals has also launched the new minuiTM HandySittTM in the Republic of Ireland. The company says that after 10 years in the catering industry, and 20 years in the retail industry, the HandySitt has recently undergone a makeover and now is the only chair-mounted highchair to comply with the European Standard for Highchairs (EN 14988:2006).
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