Andy Payne of Baroo said, ‘The Baroo brand has been in the market for 5 years and having a partnership offers us enormous potential to grow the business. We can efficiently and effectively serve and support the independent retailers, with a dedicated territory team. We are very excited about the future.'

Paul Walters, General Manager of Tippitoes added, ‘We have long admired what Baroo was doing. Our views on quality and value are perfectly aligned and our respective ranges were an obvious fit.'