Feeding baby can be very stressful for mothers. Often the transition from breast to bottle occurs when mum is also thinking about returning to work. They relish the time spent at home with their baby and are reluctant to hand their precious bundle over to someone else to care for. Should they choose a childminder, a nanny or the local nursery? Should they continue to breast feed in an evening and express during the day? It's all pressure.
Babies who are fed by a mixture of breast and bottle often find it difficult to adapt. An ordinary teat feels so very different to the nipple and uses a different technique to get the milk. Small wonder, then, that many babies reject either the breast or the bottle. The first is shattering to the mum who knows that breast milk is best for her baby. Feelings of guilt, never far away in a new mum, rise to the front. To the mum whose baby who rejects the bottle come feelings of frustration and as the time for starting nursery approaches she can become increasingly frantic. And worried, frantic Mums are not good - for her, for her baby and for her relationships.
Fast forward a few months and the question of weaning rears it head. Is it the right time? What do I need? Shouldn't I prepare my own? Isn't it too difficult to purée small quantities? And this is probably occurring at the time when Mum has been back at work for only a few weeks and is feeling the pressure as well as still waking during the night.
Where does a Mum get the information she needs? Some comes from her Health Visitor. But Health Visitors are there to advise her on her baby's health and development, not to direct her shopping. Probably most comes from her friends and other mums who have had children. But where do they get their information?
A pregnant Mum will make a special journey to a nursery shop, but a mum with a baby a few months old is not going to make the effort. She'll buy her products from the supermarket as she passes through the baby section. Or maybe she'll buy by phone or online - if she knows you've got what she needs.
How you get that message across is a different story!
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