Julia and Jeremy, parents of three young children, comment: 'Our philosophy is simple - to provide quality, genuinely different nursery products, that not only look stylish but answer genuine practical needs in the most innovative ways.

In this issue we are taking a closer look at their growing range of waterproof Hippychick Mattress Protectors, which takes a much needed, but also much maligned product and transforms it into a comfortable, soft, undetectable piece of babies and children's bedding. Gone are the sweaty, rustling plastic sheets that so many parents dread and in their place are ultra soft, breathable protectors made from pure brushed cotton. A thin and discreet layer of polyurethane makes the protector 100% waterproof.

The Hippychick Mattress Protector uses the very latest material advances to revolutionise a product that is essential to everyday family life.

Importantly, the polyurethane layer also acts as an anti-allergy barrier, protecting against dust mites which are a major cause of two increasingly common childhood conditions - asthma and hayfever.

For under £20 for a cot or cot bed and under £25 for a single bed, parents can ensure their baby or child has a comfortable, undisturbed dry sleep - gold dust for anyone! Also a small price to pay to completely safeguard a valuable mattress from the type of accidents that without protection can mean having to totally re-invest. Hippychick's Protectors are available in both fitted and flat sheet options to cater for all requirements. Many customers invest in a second non-fitted version to take away with them on holiday and when visiting friends and family.

Hippychick receive more multiple and repeat buys on this product than any other product in the range because as Julia says “every bed needs one!” and there are now well over 100,000 being enjoyed in homes around the world!

The company remains committed to its position as a champion of creativity and innovation in the nursery market and ploughs all profits back into growing and developing a sound business and exciting new products for customers and retailers.

Hippychick spent a while trying to source the 'ultimate' blanket - the one that would be loved by babies and children for its softness and warmth and by mums for its quality and practicality and with our Natural Organic Baby Blanket they truly believe they have found it. For the first time, parents can buy a blanket that is as kind to the environment as it is to their baby's ultra sensitive skin.

Made from only the highest quality, softest materials it responds to customer demands by being made from 100% organic cotton, which is untreated by any harsh or environmentally damaging colours or chemical treatments.

For under £30 parents can invest in a blanket that is the softest and snuggest on the market, having the peace of mind that it's also completely environmentally friendly - something increasingly important to customers.

Hippychick customers speak for themselves!

'Blankets don't come any softer than this. You just want to keep touching it'

'We love it!!! I can't praise the Hippychick blanket enough. It's lovely and warm and unbelievably soft. It's so much cosier than any of my son's other blankets'

Although growing exponentially, the company remains at heart a small and friendly one, driven by customer feedback, comment and suggestion. It remains grounded in the fact that it is only by listening to parents and their genuine needs that it can continue to drive the innovation at the heart of the company's success.

Julia and Jeremy, comment: 'We feel only excitement when we look ahead to the next seven years. If they're anything like as mad, brilliant, fun and constantly surprising as the last seven years we'll have a ball! There is genuinely nothing as thrilling as getting an email from a parent - as we so often do - saying that a product we have championed and that would otherwise have not been available, has totally transformed their experience of being a parent.'

SO WHY SHOULD RETAILERS BUY FROM HIPPYCHICK?

• They are a small, friendly company who believe in talking to their customers, listening to their feedback, making changes and improvements as a result
• Hippychick is increasingly the brand of choice for core nursery accessories
• Hippychick sell an increasingly diverse and broad range of award winning products
• They practise a unique exchange policy reflecting the confidence Hippychick have in their products and ensuring that retailers maintain fresh, innovative and up to date styles and lines in their shops
• Low minimum carriage paid order levels that can be made up across all lines - a drop shipping service is also available
• Short lead times. They supply from stock - ensuring a quick and efficient service.

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