Britax are constantly looking for ways they can make car travel safer for children and easier for parents. They understand that providing the consumer with the best possible seat is only half the journey. A large percentage of those seats bought will be fitted incorrectly and therefore leave the child susceptible to injury, and even death, in the event of an accident.

It's this 'margin for error' during fitting which has inspired the new Explora range. Comprising of three seats, the Explora STS, Explora STS Ultra and Explora Isfofix, the Group1 seats have been developed for children from nine - eighteen kgs (approx nine months - four years) specifically designed around both the parents' convenience and their child's safety.

The Explora range embodies the groundbreaking innovation of tilting seat units. This incredibly clever, yet simple, method offers parents' easy access to the seat belt routing, therefore minimising the chance of mistakes during installation. Once the car seat is belted in the seat unit folds back down and automatically tensions the seat belt for maximum reassurance and safety.

The harness itself is fitted with Britax's Safe-Strap - a mechanism that clearly indicates when the harness is at the correct tension for the child. Both of these features lead to a simple, straight forward installation, putting the parent back in the driver's seat for their child's safety.

All seats in the Explora range offer growing children the largest seating area in the market for complete comfort, increased side impact protection and four recline positions, which can be changed without disturbing a sleeping child.

Along with removable, washable covers in a variety of funky and fresh fabrics that keenly reflect today's modern family, Britax have safety and style all sewn up with a range that offers consumers the greatest selling point - complete peace of mind.

Hotline: 01264 386034
www.britax.co.uk

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