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Worlds Apart is delighted to announce its partnership with the world's number one pre-school toy brand Fisher-Price. Worlds Apart has developed The Fisher-Price Discovery Pop Up range of activity toys for babies aged 6 - 36 months to be launched in Spring 2007.
Developed by the two companies using the unique Fisher-Price research facilities and manufactured by Worlds Apart, the range has been designed to be fun for babies whilst encouraging key developmental skills including fine motor skills, vocabulary, crawling, walking, interacting as well as being appealing to parents. Andy Cooper, Marketing Director for Worlds Apart said, "We are delighted to be working with Fisher-Price on this range. Fisher-Price is such a well respected name with mums that it represents the perfect partnership for us as we take our Pop up range to a younger category. The range demonstrates both companies' strengths offering a versatile product range that is great for both mum and baby."
The Fisher-Price Discovery Pop up range will be developed with additional items available for Autumn/Winter 2007 increasing this category for Worlds Apart.
Call 0800 389 8591 or visit www.worldsapart.com for further details.
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