A new layout in store has been specially designed to take customers through baby essentials in a logical manner from nursery bedding and cots, travel systems and buggies through to car seats, creating a simpleto- follow shopping experience for new parents and mums-to-be. Mike Coogan, Marketing Director at Toys R Us said "The launch of the all new Babies R Us represents a major investment to ensure that Babies R Us have the latest trends and styles of baby products in a brand new environment". "A key differentiation for Babies R Us is the high level of Customer Service. Mums-to-be are truly delighted with the amazing product knowledge of our trained advisors, who are mostly mums themselves. Their informative advice has virtually quadrupled our sales in the nursery sector over the last nine years and these brand new departments will add a new dimension to our service".

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