This is the idea behind Launchpad which this year is sponsored by Nursery Industry and RFIB. This is the place to come and find those elusive things that will make your shop stand out from the competition! This year, we have a bumper crop to introduce to you.

Sticky Tots, from Dudley Design Solutions are the new self-adhesive and disposable bibs that's fun for all. Quick to apply, they are great for days out, holidays or parties with different ranges available. The bibs are suitable for one to three year olds. Contact: jenny@jennydudley.orangehome.co.uk

A calm sensory world is the key to a calm baby. The Baby Sense Taglet, Womb to World CD and Slumber Sac provide solutions for sleep, while the Sling and Cuddlewrap calm babies in the early days. Baby Sense - for solutions to baby fussing and sleep problems. Contact: antoinette@mybabysense.co.uk or 01732 461860

Gymkids are suppliers of children's fitness equipment for nurseries and primary schools. Under adult supervision, the products encourage children to enjoy fitness and participate in regular cardiovascular activity. The objective is to make exercise fun from an early age and, in so doing, help engender healthy, active habits that will last a lifetime. Contact: 0871 872 5182

Maggie Gibbs, founder of Daisy Dumpling, is launching a new range of Daisy Shoes at this year's show. Made in organic merino/cotton yarn, these shoes are available from newborn size up to 12 months. With environmental issues becoming increasingly important to nursery consumers, Daisy Dumpling offers the 'green' parent the perfect first shoe for their newborn. Contact: 07753 358455

Sleeptight are specialists in bedding and storage. There is a cot duvet and pillow set and cot duvet covers. The storage range has boxes, shelves, laundry hamper and more, which match the child's bedding range. All are cute and colourful. All products offer not only high quality but also great value to the retailer. Contact: 01775 712 936

Farway (UK) Ltd are suppliers of the revolutionary baa-baa blind - a portable blackout blind, designed to be used while travelling with a young family or as a temporary arrangement in the home. Fitting directly onto the window glass, the baa-baa blind will make any room dark in an instant. Contact: lavinia@farway.biz or 01902 845 986

bébélephant are thrilled to showcase Giggles™, unique award-winning educational software for babies aged 6-24 months who love to tap and touch computer keyboards. It plays over 50 songs providing endless fun and laughter. In addition, bébélephant specialise in baby solutions ranging from teethers to pram hooks, foldable padded potty seats and formula containers. Contact: 0208 202 1467.

Swiss manufacturer, BIBI, has a unique range of feeding products designed to incorporate the highest standards of Swiss quality and innovation. The BIBI feeding range includes feeding bottles, soothers, orthodontic teats and a range of accessories all high in functionality and designed to promote the natural development of babies. Contact: Whitestep Ltd on 020 7193 4474

The Cottontail Company launches a new one-size washable nappy made from 100% organic cotton velour. The Cottontail nappy's patented three way adjustment system ensures a perfect fit from birth to potty trained.The Cottontail Company is actively appointing retail outlets nationwide. Contact: 07876 566977 or www.cottontailnappy.com

A child's first baby blanket is all important, going with them wherever they go. Graces Blankets supply personalised hand knitted blankets for truly individual gift. Available by special order, Graces Blankets will offer retailers something special for the discerning baby gift buyer. Popular children licences are soon to be available. Contact: 01753 880878.

Dilly Dally Daydream are distributors of the unique Reversible brand from the Netherlands which incorporates baby jackets and blankets into one handy multipurpose travel product. The Sack 'n' Seat is a completely portable travel high chair for children up to two years, which packs away so small it can fit into mum's handbag! Contact: info@dilly-dally-daydream.co.uk or 0161 303 3167.

'The simplest ideas are the best', we were told. After some simple research, House of Leva has arrived at this hygienic solution to the use of a traditional toilet for small children. No plastic insert to wash and disinfect, it is discreet, user friendly, sleek and attractive. Parents, family and friends will all want them. Contact: 01544 327985.

For a complete range of innovative, fun, swimwear designed for babies and young children look no further than littleish. All products are manufactured in Australia to the highest possible standards in quality, sun-safety, and design and are accredited UPF50+ (excellent protection) under the AS/NZS4399:1996 standard as well as the Oeko-Tex Standard 100 certification. Contact: Melanie@littleish.com  or 0049 211 169 7700.

MumsTheWord.com Ltd is promoting three new imported ranges. Bella Mama uses pregnancy-safe ingredients to produce a luxurious skincare range, while Muti's natural and organic products extend from pregnancy to new babies, and, to put it simply, when pregnancy doesn't feel pretty and labour hurts, Lighten My Labor will be there to help. Contact: 0870 350 2900.

Yes! SuperBaby will present its revolutionary new range of wearable playtime accessories. Discover the excitement of the new Yes! SuperBaby Collection, a novel concept that is a hybrid of toy and clothes and a leap forward for baby developmental accessories. Contact: info@yessuperbaby.com or 0208 749 7733.

Oochi presents the Good Toy Award winning FirstBIKE (for two to six years) which has an innovative composite plastic construction that is ultra-lightweight and incredibly durable. FirstBIKE is more practical than either wood or metal for an outdoor ride-on and features the unique Safety Stop rear drum brake which is generally regarded to be the best child's brake available. It is available in two variants, Cross and Street. Contact: 0845 193 0903 or www.firstbike.uk.com

The Child Safety Seat from Bimbofix is at the top of its game when it comes to safety and comfort. This ISOFIX system is second to none and has been tested to latest European Directives obtaining four stars in Euro NCAP tests. Contact: sales@carbox.xo.uk or 01753 833442

For mirrors that will excite and inspire children and babies Mirrors4kids has a new range of laser cut acrylic mirrors is a selection of fun shapes, in various sizes, to please all young children. Lighter, safer and stronger than glass, they are popular as décor in any home. From Fairies to footballs, stars to spaceships there are lots more to come! Contact: Peter@jamy.co.uk or 01480 456391.

British Baby Shower has everything you need for a perfect shower party. From plates to games, it's all included and packed in a full size aluminium case which can then be used as a child's Time Capsule. Contact: 0121 588 3964 or www.britishbabyshower.co.uk

Maternity and Nursing are exhibiting four innovative products for pregnancy and breastfeeding: Utterly Yours Breast Pillows - providing comfortable breast support and optimal positioning for larger breasted women enabling hands free nursing. The Belly Hugger is to make nursing in public easier and the Yes! bra is for pregnancy and breastfeeding. Finally, Milk Trays is an easier and more economical product for freezing breast milk. Contact: 01273 245 141.

Sierra Distribution Ltd. is the UK's exclusive distributor of the Arm's Reach® Co-Sleeper® family of products. Co-Sleepers® are an innovative bedside cot designed to provide a safe sleeping environment for your baby while also transforming into a free standing bassinet, a changing table, a play yard and a travel cot. Contact: rcole@sierradistribution.co.uk or 01603 278235.

The Cuddly Cosy carrier is a Pouch/Rezebo sling with a modern twist - environmentally aware in reuse and recycling of all materials. This one-size-fits-all sling for mothers and fathers promotes the benefits of Natural Mothering. Cuddly Cosy carrier is offered at an extremely attractive price for both buyer and consumer. Contact: 01769 581053 Email: lindsey@nymetnotions.co.uk

Back to sleep brings you a revolutionary in-cot sleeping system which helps keep baby in the safest sleeping position to reduce the risk of cot death. Contact: 028 8673 5602 / 028 7963 3353 Email info@backtosleep.co.uk

Chairs from Upholstery Trading are designed especially for breastfeeding mothers to offer ultimate comfort and support. The gentle curve of the back evokes a feeling of intimacy for mother and baby while the flare of the seat allows space for an older sibling to snuggle beside. Available in a range of suitable fabrics to suit everyone's décor. Contact: upholstery.trading@tiscali.co.uk or www.upholsterytrading.co.uk.

Mamaflage® by Liefde are launching at the BPA Baby & Child Show 2007! An easy to use poncho-style garment that enables self-conscious breastfeeding mums to feed their babies discreetly and comfortably in public. Available in two styles and colours with its own drawstring storage bag. Contact: mamaflage@liefde.co.uk or 01454 413726