Accessories can very much an impulse buy. Accessories are relatively inexpensive so buyers don't feel they are wasting too much money if the item doesn't deliver. Customers are also often unaware that they can get a little gadget to help them so don't go out searching for them.

All this means that it is important to bring these items to your customers' attention. Pushchairs need sunshades for the summer and footmuffs for the winter. Are these on display where your customers will see them? If you are displaying a car seat, why not also show an underseat mat? What about the many gorgeous toys that are suitable for use in the car? Do you display these toys near the car seats display or are they tucked away with other toys? A good display is worth its weight in gold. This can be as part of the main display or why not take advantage of the suppliers that offer display stands.

As an example, Sunshine Kids introduced a display stand last year. “Those retailers who use them have reported significant increases in sales,” says their Executive Director, Ian Morley. “The stands represent a significant investment for us but it has proved very worthwhile as retailers have found it easier to introduce our products and benefit from linked sales as well as picking up increased impulse buys.”