Sassy sampling scheme gets underway

Published: 01 October, 2007

Sassy, the infant developmental brand from Flair will be given an additional boost with a huge sampling scheme that will take place this Autumn throughout the UK. Mirroring last year's highly successful campaign, the Sassy Sampling Scheme will be extremely focused, targeting new parents. An eclectic mix of outlets will be used including hospitals, doctors surgeries and nurseries together with individual baby competitions in regional press.

A spokesperson for the company said "Every effort is made to ensure that each free gift together with brand literature will reach a household with a young infant. Flair has invested a lot of time and resources not to mention product, into the scheme and if it works as well as last year it will be a great success."

For more information contact sales@flairplc.co.uk