More than 80 per cent of the floor space at Toy Fair 2008 has been sold, despite the event still being some weeks away. To date, 144 companies have signed up to exhibit at the 55th UK Toy Fair on January 30 - February 2 2008 at London's ExCeL. 18 organisations are exhibiting for the first time and 20 companies - hoping to be the toy talent of tomorrow - have secured their space in the increasingly popular Greenhouse Area.