Britax is the only car seat manufacturer that makes its seats in the UK. With two high capacity crash tests rigs at the UK head-quarters, the crash laboratory is a world class facility and allows continuous testing of Britax seats under a mass of conditions.

Dedicated engineers and technicians then review these tests in the Britax Research Institute and constantly seek ways in which they can improve child travel.

Britax understand that designing a car seat simply isn't enough. Think about it, how many times have you checked the seat belt tension on your child's seat since it's been installed? If your answer is none, you're not alone. But the danger here is not in the seat itself, it's in its fitting. This margin for error can cost lives.

The new Explora STS and STS Ultra are second stage car seats and are revolutionary in their design, offering the simplest solution yet to ensure your child's car seat is fitted safely and securely.

The Explora STS has a tilting back rest, which means you can actually move the seat forward, thread the seat belt through clear markers and to secure, simply push the seat back in place. The seat automatically tensions itself when closing - drastically depleting the margin for error during fitting and ensuring that the seat belt remains tensioned during the first and every journey.

On-top of this fantastic design are all the high safety standards you've come to expect from Britax, including deep, softly padded side wings for optimum side impact protection and a 5 point safety harness with easy adjustment.

Through the development of mechanisms such as Safe-Strap - a point of reference on the car seat harness that shows clearly when the child is securely fitted, Britax are severely depleting this margin, but they understand that the best way to make children safe is to make it simple for you.

The STS has removable machine washable covers and the Ultra also offers a simple one pull adjustment for the headrest and harness and quick release covers, removable without the need to dismantle or refit the harness, further removing margin for error.

There are 3 seats in the range, The Explora STS, Explora STS Ultra and Explora Isofix.

By offering an Isofix option in this innovative range, Britax are eliminating any margin for error. The Explora Isofix provides the very best all round protection and comfort, the Isofix system anchors the child seat directly into the car, Britax's unique 'pivot link' system reduces the child's forward movement within the seat in the event of an accident and the foot prop keeps the seat static.

All seats in the range offer growing children the largest seating area in the market for complete comfort and 4 recline positions, which can be changed without having to disturb your sleeping child.

So, now Britax have got the safety all sewn up, all that's left for you to do is simply sit back and enjoy the journey…