Diana will be working alongside UK Sales Account Manager Chris Armstrong. In her day to day practises Diana will be supporting hundreds of independent stockists and developing new strategies to help increase each stores sales of the award winning reusable nappies.

Diana says 'I am extremely excited about my new role with a market leader such as Bambino Mio. The company have a really great approach to business. There appears to be a huge potential for sales of reusable nappies. I look forward to working with stores throughout the UK to achieve their full sales potential.'