Ask husband and wife team, Simon and Selina Russell, to what they attribute this success, and they will say two guiding principles: “Sourcing the most innovative, practical and indemand nursery products from all over the world; and striving to provide unparalleled service and support to all of our retailers”.

Finding and establishing new brands has kept Cheeky Rascals fresh, focused and enthusiastic. The company only invests in products it truly believes in, and has a thorough technical knowledge and understanding of them all. It is the sole UK distributor for nearly all of its brands (and exclusive to nursery in all of them) and has a mutually beneficial, close working relationship with all of its manufacturers.

2007 sees Cheeky Rascals busier than ever - there are new brands, new products, new lines, new collections and new innovations! Look out for the new top-of-the-range BuggyBoard Maxi; the new HandySitt Colours range, Bushbaby’s new Nest Egg (complete with self inflating mattress), Latitude Enfant’s adorable Grannimals and their outstanding Early Learning Collection, and the brightly coloured Outlook shade-a-babes with convenient new central zipped panel. Not to mention stunning new collections of stylish baby changing bags from OiOi, trendy bath range colours from Tigex and head-turning swim and sun protection wear from ZOGGS.

Hotline: 01730 895761

www.cheekyrascals.co.uk

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