Joanne Gray, European Business Head for Tomy Nursery comments: ‘Brad Pitt, David Beckham, Frank Lampard, Jamie Oliver, Heath Ledger - the list of dishy celebrity Dads is endless. But we reckon there must be plenty of real life ‘Daddy Idols' out there too and we think it's about time they took centre stage! As well as being the new face of Tomy's Freestyle carrier advertising campaign and featuring in Prima Baby, the chosen ‘Daddy Idol' will win a night for two at a top London hotel, £200 spending money, travel expenses, a Freestyle Premier carrier from Tomy's brand new carrier range and a hamper full of gorgeous Tomy baby and toddler toys.

Any Daddy that has had a new baby after 7 December 2006 and before 7 December 2007 is eligible to enter the Tomy ‘Daddy Idol' search. Daddies or their proud partners, parents or friends, simply need to visit www.tomy.co.uk/daddyidol, complete an entry form, send off their pictures and cross their fingers! Nine regional finalists will be selected for the ‘Daddy Idol' finals with the overall winner being decided by an online public vote. Online voting will go live on www.tomy.co.uk/daddyidol on 25 January 2008.

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