Close Baby Carrier, the product designed and promoted by baby carrying mentor Claire Scott, is attracting waiting lists more akin to a ‘must have' designer bag. Since Close Baby Carrier's appearance on Channel 4 and Claire's popularity with mums, sales of the organic carrier have reached fever pitch.
And its not just with consumers. Following Close's success at BPA, retailers are also scrabbling to get the product listed. Stockists have seen phenomenal growth with Claire and her team struggling to keep up with demand. Claire commented "We did hope that consumers would engage with the programme and our product would benefit but never could we have imagined that it would be so immediate and sustained. We are employing three members of staff full time just to answer the phones! The priority for me is to keep retailers stocked. We are succeeding but it is a juggling act."
Claire is regularly appearing on mumsnet.com, Netmums.com and is a regular contributor to parenting columns in the national newspapers. She is also scheduled to appear on Channel 5's The Wright Stuff. Claire concluded: "It looks likely that Bringing Up Baby will be in the spotlight for sometime to come so we are confident that sales will remain strong for the foreseeable future."
Modern Baby can be contacted on 01992 554045.
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