Bambino Mio are set to unveil a new advertising strategy at the beginning of 2008. Already the company have moved from solely classified advertising to full page advertising within a number of magazines during 2007. This year, Bambino Mio will reach new parents by advertising in new and existing national titles, websites and other niche media.
The decline of print media readership figures has been an ongoing debate in the media for a number of years. However, the latest readership figures from the National Readership Survey suggest that there are still a high number of dedicated magazine readers.
Marketing Manager, Amy Chappell says, ‘We feel that niche magazines are still the key way to have direct contact with our consumer. This year we have a fantastic marketing strategy up our sleeve. 2007 saw Bambino Mio move to web and full page advertising and this year we are planning to make an even bigger impact on parents to be.'
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