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Research shows that the average parent will lift their child into his or her car seat 7,664 times over three-and-a-half years, lifting a total weight of 92 tons! Fortunately, the launch of the Bébé Confort Axiss car seat means mums and dads don't need to be weight lifters any more. The Axiss car seat rotates 90 degrees on its base, enabling a child to be easily placed into, or lifted out of, the seat from the car's side door making it easier for parents to lift, avoiding awkward movements and that extra arm power!
To get the message across to consumers, Dorel has enlisted the help of Alison Harris, one of Britain's strongest women. She can playfully lift the Axiss car seat and the child with ease, but fortunately for the rest of the population, the days of strong arm tactics are over!
For further details contact Dorel (UK) on 0208 236 0707.
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