Since then, we have focused on designing and making products exclusively for babies and toddlers, providing innovative solutions to everyday parenting challenges.

When Brother Max founder and managing director Jonathan Gold became a father, his world changed overnight.

Jonathan told Nursery Industry: "I soon realised how much of a juggling act being a parent can be, and how precious time is.

"I began thinking about how to make everyday tasks simpler and less time consuming. My solution is to provide parents and their little ones with easy to use, high quality, well designed products, creating the most innovative baby and toddler brand in the world along the way."

The Brother Max Range

Brother Max products are designed to help get things done more quickly and easily so that babies, toddlers and their parents can spend more time doing the fun stuff.

Brother Max is a range of premium, multi-category products for children aged between 0 and 4 years. They are highly consumer driven and innovative products for babies, toddlers and their parents, designed to make everyday tasks simpler and less time consuming.

The Brother Max bath toys range focuses on the fact that children learn through play and is designed to be an introduction to the materials that we use to wash ourselves.

The five bath toys include a twister flannel, a rinse and fill sprinkler cup, a sponge stamper, a ring rattle and a flexi brush. The products are all easy to keep clean, either in a machine wash or by hand.

The toys all look a bit different to encourage children to respond to the interesting shapes and colours and offer an innovative safety feature where the spots on the toys change colour if the bath water is too hot.

With an rrp of £16.99 for the complete range of five, the toys offer fantastic value for money.

Because safety comes first at bath time, Brother Max's ‘extra hand' bath sponge grips your hand like a glove, leaving you to hold your little one with both hands.

Unlike bath mitts which are confining, the Brother Max sponge allows full hand movement and is super soft, to care for sensitive, young skin. The bath sponge retails at £3.99.

David Smith, Brother Max Marketing Director, says: "Bath time should be fun. It's also an ideal occasion for parents to really interact with their children, encouraging babies and toddlers to develop life long learning skills through play and to stimulate their minds by using bath toys that feature interesting shapes and colours.

"The development of new and innovative bath toys has reflected this and is enabling bath time to be a really enjoyable experience, for both parents and their children."

For peace of mind all parents need a thermometer as part of their first aid kit. The Brother Max 3 in 1 thermometer (£34.99) digitally measures ear, forehead and room temperature fast and accurately in just 1 second.

It is simple to use and when used as a nursery thermometer sits in its own stand, which can also be wall mounted or you can take it out and about in its hardwearing travel case.

The Brother Max set of three combi bibs are soft, leak proof cotton tops, with a plastic lining, that are especially comfortable for little ones with an easy pop on and off crumb catcher.

When not in use, the crumb catcher folds over like a glasses case to act as a closed, mess-free carry case - simply roll up the cotton top along with your cutlery inside.

Each pack (RRP £6.99) contains three cotton tops and the crumb catcher to last the whole day and for an easier life the cotton tops are washing machine and tumble drier friendly.

The Brother Max feeding portioners (£5.99) make meal times easy and stress-free! The individual pots click together for easy filling and storage and you can fill them straight from the pan with your culinary creations - saving time and creating less mess.

For ease you can feed straight from the pots, which are microwave and dishwasher safe, or pop out the food from frozen with the ingenious pressure button underneath the pot - no more frozen fingers! The pots, available as sets of six small or four large, also come with a handy pen for writing the name of the dish on each pot.

For further information please visit http://www.brothermax.com/, e-mail family@brothermax.com or call 0208 236 7040.

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