For those exhibitors interested in consumer as well as trade marketing and PR, the BPA has come up with a unique solution for its 2008 show to appeal to both sectors. Its pre-show press preview will be a highly exclusive and prestigious event for BPA Baby & Child exhibitors and the national and nursery press. Its aim is to ensure that journalists are provided with a unique and special opportunity to view the exciting range of products that will be on show at BPA Baby and Child.
Exhibitors will be invited to showcase one or two of their signature products. BPA Baby & Child will invite all the mainstream baby press, relevant lifestyle magazines, national consumer journalists who are dealing with parenting and lifestyle topics, TV researchers looking for product placements, and the trade press.
This exclusive event will provide exhibitors with a free of charge press event to display their products. The journalists will be given a sneak preview in an easily accessible location which is convenient and has the added bonus of a champagne reception and finger buffet. The press event will provide everything needed for months of features, all in an easy to attend relaxed atmosphere and within a 3 hour time span!
This unique and highly exclusive event is only available to BPA Baby & Child Exhibitors. More details to follow next month! If you would like to know more at this stage, please contact Sarah on 0845 456 9580 or at sarah@babyandchildfair.co.uk.
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