Modern Baby attracts major funding

Published: 15 April, 2007

Modern Baby, voted 'best ethical cloth nappy' by The Guardian newspaper and Ethiscore.org, has attracted significant investment from a private financier.

The real nappy company, which has achieved notable success since its launch in 2002 including securing listings in Waitrose, secured the six figure sum from healthcare businessman Anthony Fecher who recognised the potential of the real nappy company. In addition to the funding, Anthony who up until last year owned Bray Healthcare, will also provide Modern Baby with marketing and business expertise as well as access to his established contacts in the healthcare sector. The investment will be ploughed into direct sales, marketing and new product development with two new exciting launches in the pipeline.