13 Station Street, Kibworth is the new location for a brand new outlet for  Natures Purest - the UK's first organic nursery collection. Tom Varndell's baby son  Taio often wears the chemical free clothing, and Lewis Moody's partner Annie, who is about to give birth, is a big fan of the concept.

Nature's Purest offers two exquisite ranges consisting of 89 pieces including; room decor, bath time, layette sets, gifts and toys making perfect gifts for newborns.

Jane Albon, Managing Director of Natures Purest Wholesale recently opened a new showroom in response to stockists who wanted to be able to view the products and glean more product information.

Previously the Natures Purest collections could only be viewed at trade fairs. Jane agreed a new venue was needed. The shop doubles as a retail store too.

All Natures Purest products are made from organically grown natural coloured cotton that grows in shades of green, brown and cream. No pesticides, chemicals or dyes are used in the fabrics ensuring the entire Natures Purest range remains natural and pure.

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