Set against a backdrop of an ever-increasing cost of living and the expense of bringing up children, KidStart helps parents to convert their everyday spending into savings for their child's future.

Open to everyone who knows a child for whom they would like to save money such as parents, grandparents or just friends, KidStart offers savings of up to 20% at more than 200 online retailers, including Mothercare, Marks & Spencer, Waterstones, Expedia and PC World.  KidStart will also shortly be announcing savings available from a number of major high street retailers and other partners.  KidStart is building an expanding network of retailers and partners so that members can continue to save more money at an even bigger choice of retailers.

Chris Hodgson, co-founder of KidStart commented on the launch; ‘We are excited to announce the launch of KidStart and give parents the opportunity to make extra savings towards their child's future.  By offering parents, grandparents and others the opportunity to save money from their everyday spend which will automatically be set aside for their child, KidStart is a simple option for parents and others who want to do a little bit extra for their child or a child they know.'

If you would like to find out how you can become a Kidstart retailer call 0207 731 0700 or email clare.scottdryden@kidstart.co.uk see http://www.kidstart.co.uk/.

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