Local branches will be calling on shops, cafes and leisure facilities to do everything they can to promote the fact that local breastfeeding mums will be made welcome.

The charity wants to encourage more mums to give breastfeeding a go and engage the support of their family and friends - to enable mums to feel confident about breastfeeding for as long as they want to and give their baby the healthiest possible start in life.

Belinda Phipps, Chief Executive of the NCT said, ‘We are proud our branches are supporting Breastfeeding Awareness Week. Research shows that the benefits of breastfeeding start right from day one, so every day of breastfeeding is a reason to feel proud. This is especially important for the nine out of 10 women who stop breastfeeding before they want to. We want the families and friends of women who breastfeed to recognise the support they give can also make a real difference to a mother's confidence in breastfeeding and make a positive difference to babies' health.'

Trained NCT breastfeeding counsellors are locally available seven days a week to answer questions and provide support around baby feeding. For further information call the NCT Breastfeeding Line on 0870 444 8708 Mon-Sun between 8am and 10pm.

The NCT also runs breastfeeding courses for parents who want to learn about baby feeding and related matters. A trained NCT breastfeeding counsellor helps parents and enables them to be in a better position to be able to breastfeed if they want to. Call NCT Enquiries for more details on 0870 444 8707.

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