Supporting the sales and marketing arm, Felicity's main job is to assist retailers, making sure they have the necessary marketing armour they need as well as raising the profile of Little Helper and their innovative products in  the regional press.

Fresh out of university, ‘Flick' as she is known, has spent the past four years working part-time in retail whilst also working with a mother and baby group close to home, giving her some grass roots experience for the nursery world.

‘I didn't want to be yet another graduate trainee doing the photocopying, I wanted to work and really make a difference.  After meeting the team, I saw a real opportunity for me to grow with a brand that has such a fantastic product strategy', she said.

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