October saw the world premiere of a brand new CGI animated TV series of The Magic Roundabout, broadcast in the UK on Nickelodeon's number one rating commercial preschool channel, Nick Jr. The show has been watched by 1.7million individuals since it launched.

Tomy, the leading manufacturer of toys for properties including Thomas and Friends and Teletubbies, is planning a strong product roll out for The Magic Roundabout and aims to develop product ranges across the key categories for preschool toys. 

Caroline Mickler, brand and licensing consultant for Parthenon Entertainment Group commented,

 ‘Following the very successful world premiere of The Magic Roundabout on Nick Jr, we now welcome Tomy on board as the master toy licensee.  This appointment forms a major part of our on-going strategy to develop this iconic property through a dynamic licensing and marketing programme that will appeal to the preschool audience.  We look forward to working closely with Tomy in developing innovative products that we are confident will add even more magic and keep kids and their parents spellbound!'

The new Magic Roundabout series currently airs in the UK on Nick Jr every weekend at 12pm and every day at 6pm on sister channel Nick Jr 2. 

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