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B&H Liquid Crystal Resources Ltd, has won a two year licensing deal with Chorion, (which owns the Inellectual Property Rights to the Mr Men®) to help produce a new Mr Men Child Safety Kit retailing at £9.95.
Each kit includes a Mr Men or Little Miss Bedroom Thermometer, a non-invasive Mr Men forehead thermometer, a pack of Mr Men self-adhesive labels which will change colour when objects such as keetles, taps and so on are too hot, a Mr Men Bath Thermometer, a Little Miss Fridge Thermometer to ensure food and milk is stored at the correct temperature, and a Mr Men Anti-Scald Gauge to check the safety of all running hot water in the home. There's also a colour change feeding spoon too.
The product launch coincides with the new Mr Men® TV Show on Channel 5 which sees the popular Mr Men and Little Miss characters updated for their 2008 relaunch.
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