If you blinked you would have missed the Swimlite® Aqua Mum® on Dragons Den, but according to Sandra Johnston- Murphy, CEO of SJM Baby Products Ltd, what you did see was not a true representation of the 2 and a half hours spent with the Dragons. "It was an amazing experience. I was given a great deal of invaluable information and came away totally inspired.
"I have also now been approached by several private investors, before and after the programme. I am now moving onto the next exciting stage with the Swimlite® Aqua Mum® and constructive criticism is very important for improvements to be made. It was unfortunate that the BBC chose to show the only minor negative point raised but after all it is an entertainment show. However, this should not detract from the very real benefits and usefulness of this revolutionary product."
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The Credit Crunch – what should the industry be doing to help you?
