At Mamas and Papas, floor space has been expanded to accommodate the increasing demand from mums-to-be. Karen Tyler, Director of Fashion says black is definitely back, ‘Soft separates, tonal purple prints and fine grey knits offer colour and a touch of romance to compliment the sophisticated classic black pieces.' However she is also firmly assured of the need to provide good quality casual pieces and heighlights denim as a central theme, jeans being available in a choice for three lengths.

At Mamas la Mode, the on-line retailer they are concentrating more on navy blue to head up their new ranges. A spokesperson said all combinations of blue from midnight to cornflower are coming in, plus frivolous beads, embroidery and lace in evening wear.

Maternity accessories are the must-have buys that pregnant women are so glad they bought! A V-shaped pillow to keep them upright in bed, warming rice-filled lavander bags to relieve an aching back, a thick, elasticated abdominal band to help ‘lift' the bump up, all kinds of luxurious, feet-relieving toiletries and of course a listening-in device to connect her to that special little person inside.

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