Bafta on Piccadilly was the venue for a top toy award ceremony recently held by the Toy & Hobby Association. The MAX-IT Awards were created to celebrate excellence in design and communications right across the business of hobbies, games and toys. They recognise individuals and companies who have displayed outstanding innovation in 2007. And the winners are...
Best Marketing/PR Campaign:
Gazillion Bubbles World Record (Evolution PR/Flair)
Best UK Toy: Gr8 Kit Scrap Heap Welder (Character/Evolve NPD)
Best Non-UK Toy: Dragonfly (Character /WowWee)
Best Game: Splashy the Whale (Character /Seven Towns)
Best Hobby: Cool Cardz Design Studio (Bang Creations/Flair)
Best Promising New Talent: Hannah Collip (Vivid Imaginations
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