Launched at Olympia in 2002, The Baby Show has gone from strength to strength, with shows in Birmingham and Scotland and, this year, the launch of a second London event at Excel. A new partnership with Bounty as media title sponsor and a brand refresh, with a new logo featuring the ‘Face of the Baby Show’, marked the Excel launch. They are now looking forward to the 5th Baby Show at Birmingham's NEC on 11th –13th May with approximately 200 exhibitors expected including Mothercare, Pampers and VTech. Additionaly there will be a Fairy Non-Bio World of Softness, Pregnacare Juice Bar, VTech Smart-Play Zone and photography at the Comfort Pure Stand.