Sally Meredith, who for many years headed up East Coast's PR activities including many of their American toy ranges such as Sassy, has recently put her many year's experience in the nursery industry to wider use and been newly appointed PR and Marketing Consultant for iCandy and Little Shield. She'll be working with both both the consumer and trade press. ‘It‘s an exciting time to be working with these two brands, building their profiles, and launching great new products'.