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  • Action cop Tamzin Outhwaite loves her ‘kiddy’ car seat!
    Published:  13 January, 2010

    The star of BBC1's new futuristic police thriller ‘Paradox’ Tamzin Outhwaite has professed herself a fan of Kiddy car seats. Glamorous Tamzin, who has an 18 month old daughter Florence with her husband actor Tom Ellis, is the proud owner of a 'kiddy infinity pro’group 1 car seat. She says: 'I really love my Kiddy car seat. I use it daily and find it really easy to fit each time. The Hanami fabric is also ultra-chic and stands out from the rest.'

  • Congratulations to Jackson Reece
    Published:  13 January, 2010

    Jackson Reece based in Co. Armagh, Northern Ireland has won a Gold accolade, awarded by the UK’s leading parenting magazine Mother & Baby.  Their Kinder by Nature soothing herbal wipes were voted 2009/10 Best Baby Wipe at a recent awards ceremony held at the Park Lane Hilton, London. Readers of the publication reported that they ‘loved the texture, scent and quality of these environmentally friendly wipes and felt they were excellent value for money.’ 

  • Totseat Founder wins Red’s Hot Women Award
    Published:  13 January, 2010

    Rachel Jones, Totseat’s Inventor, features in this month’s Red magazine having been recognized as one of Britain’s most inspiring working women, winning the International Category in the Red Hot Women Awards. Judged by Sarah Brown and other senior business leaders, the award recognised Totseat’s development from the kitchen table to an international brand in less than five years. The excitement adds to a great year for Totseat which has seen 140% growth and winning Gift of the Year.

  • New PR agency for Samsonite and Koo-di
    Published:  13 January, 2010

    With a fresh start to 2010, Weybury Hildreth is stepping up the marketing activity for Samsonite Nursery Collection and Koo-di by appointing Kaleidoscope Communications to handle the PR for both brands.

  • BTHA announces toy industry awards are sold out!
    Published:  13 January, 2010

    The Toy Industry Awards, which are set to take place at The Banqueting House, London on 26 January 2010, are now sold out.

    Demand for tickets has been exceptionally high this year and, as a result, the BTHA has now opened a waiting list for those still hoping to attend. Applicants are requested to return a completed booking form as soon as possible and, if places do become available, will be limited to two places each.

  • Nuby set to launch in the UK
    Published:  13 January, 2010

    Nuby, a leading baby and infant feeding brand owned by Luv n Care USA, is set to launch into the UK market early 2010. This comes after an 8 year exclusive distribution agreement held with Tommee Tippee expires at the end of March 2010.

  • Ed Hardy Baby products arrive in the UK
    Published:  13 January, 2010

    London’s uber cool Westfield shopping centre saw the opening of the first UK Ed Hardy store last month.

    Coveted in the US and around the world by a long list of film, music, sport and fashion celebrities, Ed Hardy is the fashion lifestyle label taking the world by storm and from this week, Londoner arbiters of style can join the entourage!

  • Stokke glory at this year’s Mother & Baby awards
    Published:  13 January, 2010

    At November's awards dinner, Stokke came away with two prestigious Mother & Baby awards - Bronze in the Best Cot Category for Stokke Sleepi and a second bronze in the Best Highchair category Tripp Trapp.

  • Two new additions to the Magmatic team
    Published:  13 January, 2010

    The Magmatic sales team is expanding. This winter has seen the start of Marie Campho as Administrator Extraordinaire. Marie previously worked as an Assistant Buyer for Somerfield PLC where she was involved with the purchasing of seasonal products. Marie is now taking care of Magmatic’s UK and International orders.

  • London entrepreneurs crowned uk’s no 1 green business stars and walk away with £10,000!
    Published:  13 January, 2010

    A potty idea has helped an eco-friendly firm to be crowned the UK's best Green Start-Up Business of the year and win £10,000.

    Becothings, from Clapham in London, which makes a Biodegradable Beco-Potty for toddlers, amongst its growing range of products, has been crowned Winner of the 2009 HSBC Start-Up Stars Green Awards - the UK's premier showcase for the most promising start-up businesses and the inspirational entrepreneurs behind them.

  • Designs that tell a story
    Published:  13 January, 2010

    Olive&Moss launched in July 2007 with a simple capsule collection of just 10 designs. Customers were instantly drawn to the simplicity of the designs, based around animal character illustrations each with their own name and identity. The appeal of these characters, with their simple graphic style, quirky retro twist and sweetly serious expressions, has successfully added a certain ‘Je ne sais quoi’ to the designs of today's growing baby wear market.

  • Get a ‘boost’ from Trunki
    Published:  13 January, 2010

    BoostApak is the latest product from the Trunki brand developed in partnership with JMDA. With the law requiring all children under 12 years old or 135cm in height to use a booster seat it’s important to have one to hand at all times. BoostApak is the ideal solution, a spacious, hand-luggage approved rucksack which doubles as a booster seat, perfect for car-pooling and family holidays.

  • Making bed time something to look forward to
    Published:  13 January, 2010

    Koodle Doodle Design is an exciting new brand producing the finest home wear and accessories for little ones. Each range is carefully designed to meet the needs of children. The ranges are fun and appealing, and of course comfy and cosy for delicate skin.

  • Bags full of style
    Published:  13 January, 2010

    Lassig has a selection of changing bags designed to appeal to a range of lifestyles. While CASUAL embodies a sporty character, fashionistas would probably prefer a bag from the GLAM assortment. TENDER appeals to those with a more classical sense of style, while VINTAGE to those who favour the retro look. 

  • Choose BT for extra peace of mind
    Published:  13 January, 2010

    BT Baby Monitor 150

    The BT Baby Monitor 150 is not only a hit with many thousands of parents, it's also won a number of awards for its combination of crystal clear sound, reliability, features and value for money. The BT Baby Monitor 150 provides advanced features such as Mp3 plug-in and integrated thermometer, DECT digital technology, polyphonic lullabies, rechargeable batteries and a torch on the parent handset.

  • Changing the face of retail
    We find out how Babyworld has evolved to meet the product needs of parents today...
    Published:  13 January, 2010

    Most retailers start with premises and perhaps a content only site, before branching out into ecommerce. Babyworld however, has done all of this very successfully the other way round hasn’t it?

    Babyworld was launched as a content and community website in 1998 and has gone through several ownerships. When we acquired it from Freeserve in 2003 the theory was that readers had a lot of trust in us and would be interested in shopping online with us, so we launched shop.babyworld.co.uk in summer 2004.

  • The latest news from the BPA
    Published:  13 January, 2010

    BPA UK Pavilion at Kind und Jugend

    The BPA is organising a ‘Best of Britain’ UK Pavilion at Kind und Jugend in Cologne. We recognise there is a demand for British companies to have a larger presence at the event.  This year we had eleven companies join us on the first BPA UK Pavilion helping make it a success.  All participating companies have committed to rebooking for 2010 so please reserve your stand to avoid disappointment.

  • Turn day into night
    Published:  13 January, 2010

    Voted Most Innovative Product 2009 by Baby Hampshire and Baby Surrey, a Top Travel Product by both Practical Parenting and Pregnancy & Birth magazines and Bacra winner two years running - the Cot Canopy has proved a huge hit with parents who know how disruptive travelling can be to a baby's sleep routine. 

  • New Year, New PR
    Published:  13 January, 2010

    Detox your media profile in 2010 with a little help from Dangling Carrot, one of the UK’s most exciting youth PR agencies.

    Innovative nursery and youth brands choose to work with ‘team carrot’ to increase sales, improve reputations and secure pram fulls of quality media coverage.

  • A few simple steps to spruce up your store
    Ni talks to Baby Brands Direct about what retailers can do to boost sales in 2010
    Published:  13 January, 2010

    How would you define the term ‘wholesaler’?

    A supplier to retailers of a comprehensive range of reputable brands, innovative and pioneering products guided by trends, functionality and consumer desirability. The concept is to consolidate a retailer’s purchases saving extensive time on research, meetings with various suppliers and facilitates cash flow.

  • New Limited Edition Outlook shade-a-babe
    Published:  13 January, 2010

    The 2010 Outlook range of pushchair accessories includes a beautiful monochromic designer print ‘Black and White Swirl’ to jazz up any pushchair. Team the shade-a-babe™ with a 100% cotton pram liner™ to give a tired looking pushchair a complete summer make-over!

  • Popular pushchair accessories
    Published:  13 January, 2010

    As a trusted, innovative child safety product manufacturer, we at Clippasafe have a one-stop shop when it comes to stroller and pram accessories in our Out & About range, from rain covers and insect nets, to bag clips and high visibility reflectors - all of which help make short journeys on foot that little bit easier.

  • Something every pushchair should have......
    Published:  13 January, 2010

    Bringing Continental style to the UK, the stunning co-ordinating Wallaboo range includes footmuffs and wrappers. They are gorgeous to look at, super soft to the touch and machine washable - hence practical as well!

  • Buggysnuggle beats the recession!
    Published:  13 January, 2010

    The Buggysnuggle Company has reported a fantastic season despite the recession. Both Kind und Jugend and Baby and Child proved to be extremely successful shows for the company and they now have distributors in 7 countries.

  • Simple New Solutions for Stylish Mums on the Go
    Range of new pushchairs from Britax offer improved style, design and functionality
    Published:  13 January, 2010

    The thought of getting out and about with their new babies can be extremely daunting for parents. Help is at hand thanks to the launch of four new pushchairs from Britax, who have been at the heart of passenger safety for over forty years. Especially designed to cater for families’ every need, the range boasts optimum design and functionality and is appealing to fashion conscious modern mums thanks to its selection of strong new fabrics, coupled with multiple matching products and accessories.

  • Skip Stroller
    Published:  13 January, 2010

    The new Chicco Skip stroller suitable for children from 6 months to 15kgs max / 3 years.

    Stylish and simple, the contemporary design features multi-position backrest and all round suspension for comfort.

  • Introducing the new Capri from Hauck
    Published:  13 January, 2010

    This ultra light aluminium buggy is the ideal run about town. 

    With 360° swivel handles the Capri is extremely comfortable to push and the swivel/lockable front wheels make it easy to manoeuvre in the smallest of spaces.   

  • Micralite goes Super-lite
    Micralite launches its latest innovation, the Fastfold Super-lite (£149 RRP).
    Published:  13 January, 2010

    Weighing in at a super light 6kgs, this streamlined new design is compact and ergonomic, with its black anodised super-lightweight aluminium frame and super-ventilated mesh seat. The Fastfold Super-lite offers affordable design combined with trademark Micralite reliability and style, making it the perfect balance of ease and convenience for parents, with total child comfort and safety.

  • CONCORD launches the NEO QUANTUM
    Published:  13 January, 2010

    The innovative CONCORD NEO QUANTUM, based on the celebrity favourite - the NEO CARBON - is an exceptionally sophisticated model.

  • A new home for an established event
    Now in its 57th year, Toy Fair runs from 26-28 January 2010 in its new home – Olympia in West London.
    Published:  13 January, 2010

    Toy Fair is the only dedicated toy, game and hobby exhibition in the UK. This year organisers are expecting around 180 exhibitors ranging from the large internationals to the new start up companies, showcasing thousands of brand new toys, games and hobbies to the UK’s largest gathering of toy industry professionals.

  • Time for tea with Earlybird and Dantoy
    Published:  13 January, 2010

    New to the nursery market and launched at the London Toy Fair is the Dantoy range of quality plastic toys, distributed exclusively by Earlybird Toys. These are manufactured in Denmark and offer outstanding play value with no PVC and no phthalates using environmentally-friendly processes.

  • Surge on internet spending continues
    Published:  13 January, 2010

    Another record year for internet spending, yet most independent retailers continue to make little headway with internet sales. Setting up products on their websites is time consuming enough and then managing stock between shop and website is fraught with difficulty.

  • Traditional Pre-school Favourites
    Published:  13 January, 2010

    Great Gizmos’ selection of pre-school toys is ideal for the nursery retailer looking for quality products, excellent service and generous margins.

    The colourful Traditional Wooden Pin Puzzles are suitable for 18 months. There are four designs, themed around Farm Animals, Zoo Animals, Transport and Fruits and Vegetables with pictures from everyday life to encourage interaction and conversation. 

  • Top Toys from Hippychick
    Published:  13 January, 2010

    Brand new at the show this year is the fantastic Kiditec from Techno Bloxx; a brightly coloured, fun and unique construction system.  Sets are available for 10 months + and can be repeatedly rebuilt and redesigned, even to make a fabulous ride on toy!

  • Aurora Launches a Brand new range of Nursery products
    Published:  13 January, 2010

    Aurora is delighted to be launching a brand new range of nursery products at the 2010 Toy Fair.

    Beautifully soft to the touch, beanbag style plush bears, bunnies, elephants in pastel shades and brightly coloured gingham.

  • Showstoppers from Cheeky Rascals
    Stands H46 & H47
    Published:  13 January, 2010

    New to the Toy Fair this year, Cheeky Rascals are excited to be exhibiting their wonderful range of Playgro pre-school toys as well as showcasing their newest product - the Wishbone Bike.

    Playgro toys are brightly coloured, packed with fun activities and ideal for baby’s visual and mental stimulation.

  • Follow In the Night Garden's Nursery Range into 2010 with Golden Bear
    Published:  13 January, 2010

    Golden Bears nursery range sees more exciting products being launched at the 2010 Toy Fair.

    Being introduced to the range are Igglepiggle and Upsy Daisy cuddle harnesses which are designed to ensure safety whilst children are learning to walk with their favourite character. The harnesses are also made for comfort, as the plush toy faces the child so they are able to hug and interact with the character.

  • Flair's Licensed Pre-school Favourites
    Stand Number E49
    Published:  13 January, 2010

    Flair’s pre-school collection of licensed creative play products is set to build on an already proven success story at retail with the addition of new licences and new formats in 2010 ideal for the nursery retailer.

  • Is your customer tired of not sleeping?
    One of the most difficult aspects of becoming a parent is coping throughout the day without sleeping at night. Here we take a look at some of the solutions…
    Published:  13 January, 2010

    Babies do not start forming powerful sleep associations until they are three or four months old, so do reassure your customer that sleepless nights are fairly unavoidable in the early weeks and months. This will help to put a new mum’s mind at rest that it is not anything she is doing wrong; that a crying baby is a perfectly normal and happy one! However, it is worth pointing out that making clear distinctions between night and day can help to establish a regular sleeping pattern and a nap and bedtime routine will soon follow.

  • Sleep is the number one concern for every mum
    Published:  13 January, 2010

    Kit for Kids is the leading specialist in cot mattress technology, and is always at the forefront of “The science of safer sleeping”. The latest cot mattresses from Kit for Kids have been developed to minimise consumer concerns and maximize child safety and comfort. Our retailer partners tell us that their customers are researching sleep safety and are realising that choosing the right cot mattress is a very important decision.

  • Hygienic solution guaranteeing the best night’s sleep for baby
    Published:  13 January, 2010

    The PurFlo SleepSystem is a must have for every parent wanting the very best start for their baby. Consisting of a totally natural, hollow PurFlo mattress and natural bamboo lined SleepSac, the PurFlo SleepSystem is the only totally washable mattress on the market and has been acclaimed by leading health specialists concerned with allergies and Sudden Infant Death Syndrome.

  • Get a good night’s sleep.....
    Published:  13 January, 2010

    Hippychick offer a number of solutions to aid the perfect nights sleep.  For example, the Bed Protectors, where Hippychick has taken a much needed, but also much maligned, product and transformed it into a comfortable, soft, undetectable piece of bedding and a great natural alternative to sweaty plastic undersheets. 

  • Respisense Ditto Monitor
    Published:  13 January, 2010

    Respisense™ - the revolutionary ‘use anywhere’; baby breathing effort monitor, sold worldwide including the UK since 2005.

    An increasing number of parents are aware of the need to ensure that their baby’s breathing is uninterrupted during sleep. Traditional baby breathing monitors and baby movement monitors are ineffective in most baby sleeping situations outside a cot or baby’s bed.

  • A one stop bedding solution
    Published:  13 January, 2010

    "Renowned for its luxury toddler and nursery room solutions, Baroo boasts one of the widest and most stylish ranges in toddler bedding. The brand has now joined forces with the well known baby and nursery product manufacturer Tippitoes. This significantly strengthens its distribution and sales support as well as providing additional customer benefits such as dedicated sales representatives.

  • Lights Out
    Published:  13 January, 2010

    Lights Out has the solution for parents that have experienced being woken at sunrise on holiday because the kid’s bedroom in the idyllic holiday cottage doesn’t have curtains that are dark enough to block out the light.

  • Are you looking for a mattress supplier?
    Published:  13 January, 2010

    When it comes to baby’s or children’s sleeping environment, Babywise Mattress  Factory will certainly have the solution! Based in Lancashire, the team have over twenty five years expertise in mattress manufacturing for the nursery industry.

  • Merino Kids – The 100% Natural Sleep Solution
    Published:  13 January, 2010

    Medical studies have found that babies and infants sleeping in or on merino, settle more quickly, sleep longer, feed better, cry less and gain weight faster. Nature’s wonder fibre, merino has an incomparable ability to maintain a comfortable micro-climate between body and bedding.

  • Gorgeous Grobag Baby Sleep Bag designs
    Published:  13 January, 2010

    When The Gro Company founders Rob and Ouvrielle Holmes introduced Grobag, the UK’s first Baby Sleep Bag, to the British nursery market in 2000, they never imagined that a global brand was in the making. 

  • The ideal home for baby
    An expectant mum's nesting instinct is in full swing as she prepares the nursery for baby's imminent arrival.
    Published:  13 January, 2010

    Keen to create the perfect sanctuary for safe and peaceful sleep, some customers will have decided on a colour scheme before even leaving the house. Others will be less sure of what they want or need, looking instead for inspiration in the furniture, soft furnishings and accessories displayed in store. This is where good visual merchandising really comes into its own, enabling you to link sales and maximise profits.

  • Cariboo of New Zealand
    Published:  13 January, 2010

    Cariboo of New Zealand offers a flexible system of nursery furniture essentials including cribs, cots and changers. The cribs can be accessorised with a veil, activity gym or crib changer and can be customised with a choice of four wood colours and two fabric options. The furniture range is complemented with the Baby Lounger which can be used in conjunction with the Activity Gym.

  • Gold Awards for Tidy Books® Bookcase
    Published:  13 January, 2010

    The Tidy Books Bookcase, a classic piece of childrens’ furniture,  has picked up 2 Gold Awards at the recently announced Right Start Toy Awards.

    The Bookcase won “Gold” in the “Best Investment Buy” category as a product that has great long term play and usage value, and also “Gold” in the Nursery and Baby Accessories Category.

  • The perfect learning environment
    Published:  13 January, 2010

    Baby play mats and gyms are said to enhance both mental and physical development. The various points of interest encourage baby to focus on what they see, exploring the different textures, looking in the mirrors and listening to the sounds and music made by the toys when grasped.

  • Chicco Ergo Baby Trainer
    Published:  13 January, 2010

    Chicco’s Ergo Gym Line has been developed with experts in ergonomics. The Ergo Baby Trainer, thanks to the innovative adjustment system, offers 4 positions of play that adapt to the different stages of infant growth. It’s possible to adapt the toy to the child’s physique and movement capabilities, always allowing them to maintain a natural and correct posture, and to have easy access to developmental stimuli.

  • Funky Farmyard Activity Gym
    Published:  13 January, 2010

    Specifically designed to keep babies both motivated and content, the new Skip-Hop Funky Farmyard Activity Gym from Bibs and Stuff, incorporates 16 different developmental activities. 

  • TAF Baby Play Mats and Gyms
    Published:  13 January, 2010

    Halilit are introducing the amazing TAF range which is notable for its high quality giant, thickly padded play mats. Each one is packed with play features and activities and is large enough to comfortably accommodate twins!

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