The Harrogate Nursery Fair is taking place at the International Centre this month. Chances are, you are either reading this at home in preparation for the show, or as you peruse the stands. Our preview supplement includes all the product, stand and visitor information you need to help make those crucial buying decisions – so don’t leave for Harrogate without it!

East Coast is celebrating its 50th Anniversary this year.  To celebrate, the company will be launching some new and exciting products across its portfolio at Harrogate.  This will include a new modern furniture set, new sleigh cot bed to add to the already popular Langham oak furniture (all East Coast branded), two new Disney bedding ranges to tie in with the recent launch of the sequel to the Hundred Acre Wood, new products from Tiny Love and the launch of Sassy, which has been rebranded with a fresh new look and a great range of developmental toys including bath time.  Not to mention some existing new products coming from Bebecar. 

Bedding Industrial Beguda (B.I.B.), a young innovative company set up within the established Mitsa Group, has developed a range of B.sensible and Suavinet waterproof bedding that offers a new sleeping experience for everyone.

Cheeky Rascals is pleased to announce that it has been awarded exclusive distribution in the UK and Ireland for My Carry Potty from March 2010. 

My Carry Potty is the perfect solution to today’s busy lifestyle - it’s lightweight, leak-proof and completely bag-free. Easy to use wherever you go, it has been designed with a lid that provides a completely watertight seal. It’s ideal for shopping trips or long car journeys, when there is nowhere suitable to dispose of the contents! 

Already renowned for its commitment to ecological production processes and environmentally friendly toys, German toy manufacturer HABA has recently received certification from the Program for the Endorsement of Forest Certification (PEFC) – the world’s largest forest certification organisation.

Stokke is delighted to announce that Tripp Trapp with the New Baby Set has been awarded “Best in Test” by the Danish Consumer Council. From its humble birth in Norway back in 1972 to 7 million chairs in use, the Tripp Trapp has become an integral part of family homes around the world with many chairs that have been loved and cherished by two and three generations of the same family. It is fully adjustable in both height and depth which means that it can be easily positioned to accommodate the size and needs of a growing child.

Leading car seat manufacturer Britax is set to drive multiple consumers in-store this Spring, thanks to its new TV campaign showcasing the King plus car seat going live last month.

The first of its kind in the UK, this new advert aims to remind parents about the importance of in-car child safety and fitting the child car seat correctly within the car.

Cuddledry has raised £3000 for Bliss (the special care baby charity) through sales of its limited edition ‘Kangaroo care’ Cuddledry apron towel. The idea for the charity baby bath towel came about when one of the Cuddledry team had her little girl prematurely at just 24 weeks gestation.  Now a gorgeous healthy two year old, little Maggie this week presented the donation cheque to Bliss and one of the team from the NICU at St Michaels Hospital Bristol where she was cared for.

Cheeky Rascals is pleased to announce that it has been awarded exclusive distribution in the UK and Ireland for the Fertile Mind range. Best known for the Belly Belt, an icon of the maternity industry, Fertile Mind products are designed to take women all the way through their pregnancy and beyond.

Kindle Entertainment, the BAFTA nominated and award-winning independent production company, has announced two new license deals for top rated CBeebies pre-school show, Big and Small.  Character sticker packs by Paper Projects and celebration cakes from Elisabeth the Chef are key expansions for the long-term Big and Small licensing programme. 

It is with profound sadness that Amie Beamish and Karen Stockford of the Home and Nursery Company, share the news that their dear friend and inspirational colleague Evelyne Ernst from Little Company (Netherlands) has lost her battle with cancer and passed away on Sunday 14th February.

The British Toy & Hobby Association has reported a major surge in attendance figures following its move to London. The 57th Toy Fair, which was sold out in December, took place in the Grand Hall at Olympia from 26th to 28th January 2010. Nursery Industry was there to report on its success...

The Baby Products Association is pleased to announce the launch of its new-look website: www.thebpa.eu

The site has been redesigned as a key resource for the industry, a one-stop-shop for all of your needs.  It will be regularly updated with the latest industry news including breaking news from the BPA and its members.

It’s been quite a year for the team at Azaria. Over the last 12 months, the baby and parenting specialist PR agency has enjoyed great success including winning an array of new clients, expanding the business and moving to bigger offices. Azaria is now a team of nine, and they show no sign of slowing down.

Payment

When an agency is terminated, the agent is usually entitled to be paid. The calculation method could be either ‘indemnity’ or ‘compensation’. These are very different.

The Regulations have a default setting of ‘compensation’. That is the system that used to follow a 2 year tariff.

How long have you been established and how has the industry changed in that time?

Baby UK has been established just over 2 years now; we were previously known as 4 Littleuns & Baby, until we acquired the name Baby UK Ltd in June 2009.  We moved location into a large and busy national retail park, trading alongside the likes of M&S, Tesco, Vodaphone, Mothercare, Game and O2.  In the short time we have been in the industry we have already seen a big change towards customers being happy to buy from the internet to save a few pounds. 

The social networking revolution has empowered the consumer like never before. In the nursery sector, customers spend time researching products, reading customer reviews and participating in blogs to see what other parents think before they even leave the house. Communicating with your customer with the right message at the right time, through a channel that is relevant to them, is Key to ensuring continued and improving custom. Whether it be regular email blasts sent out to your (up to date) customer database, more targeted emails with product news linked to baby’s age and stage of development or advertising to your target group on social networking sites such as Facebook and the local consumer press – you must remain visible to be successful.

Supervised water play plays a vital role in baby's development both in and outdoors.“Letting your baby play with water encourages development of the senses and opportunities for exploration, discovering new concepts and learning new vocabulary,” reveals advice forum Babyzone. Baby's first opportunity to play in water normally takes place at bath time and there are a variety of products available to make it more enjoyable...

Water Buddies help to teach swimming to toddlers by allowing them full use of their arms whilst at the same time providing a correct floatation position for swimming.  Each Water Buddy comes with 16 removable floats, made from soft, comfortable non-puncture foam that allows it to be adjusted to work with each child’s individual buoyancy. The floats can be gradually reduced to stop the wearer becoming dependent on them. All Water Buddies are made from special SPF 50+ fabric which blocks 98% of the suns rays.

An innovative new solution that resolves storage concerns!  Since its recent launch in the UK, the Flexibath is proven to be a great solution for lots of families. It gained all praises from modern parents who replaced the bulky baby bath tub with The Flexibath. Against the wall, in a cabinet, under the bed… the Flexi Bath, in its folded state, can fit just about anywhere. The Flexi Bath is made of hard plastic with soft folding lines made of rubber, which makes it both stable and flexible, for additional safety and comfort the bottom of the bath has a non-slip surface and once filled with water it expands easily accommodating two babies.

The SWIMTRAINER ‘Classic’ ensures that your child's first contact with water is both fun and safe, especially designed to be introduced according to the age/weight and swimming ability of the wearer. SWIMTRAINER ‘Classic’ promotes the natural swimming reflexes of babies, learning through play with gradual development of the correct swimming style.

Splash n Bump realise that as a parent you want your little ones to have bathtimes that are both fun and safe. With this in mind they have developed the Patented Bath Bumper Set.

Specially designed for your little ones the Bath Bumper Set from Splash n Bump helps to make bath times safer.

Leading baby product company, Tippitoes has an exciting and affordable selection of quality products for baby’s bathtime including the Standard Bath, Top & Tail Bowl and the Bath Thermometer. New to this collection and available for orders now, is the innovative Mini Bath, perfectly designed for bathing newly born babies safely.

Make a big splash with Bath Toys from Halilit.

Catch the fish and count to three with the Number Catcher.

Is your face clean yet? Check in one of the four Magic Mirrors - specifically designed for water play. They are flexible and safe and stick like magic to any smooth surface when wet.

Lindam Ltd, the UK’s number one child safety brand and leading international developer of nursery products now offers an extensive range of infant bath care and play products, along with innovative and clever baby changing accessories and aids.

Discussing ‘Music and Cognitive Development’ online resource KidsDevelopment highlights a recent Canadian study which compared a group of children aged four to six who took lessons against children of the same age who did not. The findings clearly indicate that the student who took the lessons scored higher in general intelligence tests, literacy and maths ability and also performed better on simple memory tasks.

A timeless lullaby combined with the enduring appeal of Peter Rabbit creates the perfect addition to the nursery gift market thanks to Rainbow Designs’ new Once Upon a Time Musical Mobile gift.

The New Peter Rabbit Musical Mobile plays Mozart’s Lullaby and features a soft tactile Peter Rabbit surrounded by fabric hearts and butterflies, all with stitching detail. The mobile frame features ‘Once Upon a Time’ embroidery wording detail and the wind up music box has a Peter Rabbit sticker.

babyboomboom   familiarises young children with words and sounds of a second language through music.

Simple and fun songs on CD, available in English and a choice of other languages. French, German, Spanish, Italian, Polish and Welsh, with Chinese and Japanese coming soon.

Young children love fun music, bright colours and lights, so Chicco’s Singing Orchestra is the perfect musical toy from 12 months plus. Based on the instruments and their sounds, babies can enjoy this bright and interesting toy, pressing buttons to hear the fun rhymes and tunes as the instruments introduce themselves and their musical sound.

With Jo Jingles – the UK’s leading provider of music, singing and movement classes for babies and young children!  Our programmes are fun, educational and interactive - ideal for both home and nursery! 

We also produce a popular range of musical CDs, DVD and our loveable doll, ideal for babies and children from 3 months to 5 years of age. 

The Magic Astro Cradle from Mamas & Papas is the ultimate electronic infant entertainment system that uses interactive technology and a choice of music and light shows to entertain babies from birth to six months old.

TAF Mobiles are an ideal way to introduce your newborn baby to beautiful music. Each one plays up to 27 minutes of non-repeating melody with a choice of seven classical or nature sounds. The Jolly Jazz Sisters and World Music Dolls hang easily on any pram or stroller and feature either reggae, rock and country music all played in a gentle baby style.

A new arrival represents the ultimate gift buying event and it doesn't stop there. Parents, relatives and friends will visit your store to make purchases before baby is born and on numerous occasions afterwards. Be it a baby shower, new baby, christening, birthday or christmas gift event, there will be plenty of reasons for your customers to go shopping in the months and years ahead. It is vital, therefore, that you have a range of gifts and 'useful purchases' available that make parent's lives easier and help with the rising cost of parenthood.

The highest quality Australian UV sun safe suits have arrived for summer!

Our UPF 50+ suits are made from quality Lycra, and block over 97.5% of Ultra Violet Radiation reaching a child’s skin, sizing ranges from 2-3 to 5-6  boys and girls. All products are tested for colour fastness, chlorine and salt water resistance, and come with a UPF 50+ guarantee. 

Members of the Giftware Association, Freya Design, supply beautifully solid wood keepsake boxes for children.  The range, all designed in the UK, are made from only the finest New Zealand pine and European alder and birch.  

The Harrogate Nursery Fair has expanded this year. 2010 now offers a total of six halls with the opening of Hall D. Taking place from Sunday 28th to Tuesday 30th March at Harrogate International Centre, in the beautiful environs of a town rooted in Victorian heritage; the Fair offers a lively mix of business and pleasure.

Harrogate is situated in the North of England, West of the City of York. It is easily reachable from within the UK and from abroad.

Harrogate is a classic English floral town owing its cosmopolitan charm and character to a heritage as a popular Victorian Spa town. Modern Harrogate is a major conference and exhibition destination and the Harrogate International Centre is located in the centre of town.

Harrogate is a lively mixture of fabulous shopping, café culture, fine restaurants and plenty of green open spaces. Relax in the opulent Turkish Baths, amble up through the Valley Gardens to the RHS Garden Harlow Carr and soak up some culture at the Mercer Art Gallery, Royal Pump Room and Theatre. Visitors are also attracted to Harrogate’s status as the Antiques Centre of the North‚ with a wealth of antique shops and arcades.

Great Gizmos pride themselves in being a company that supplies innovative, fun and educational toys and have gone from strength to strength whilst still keeping this their vision. They have now managed to successfully bring together the toy, gift and nursery markets with an inspirational mix of gifts for kids of all ages and a whole new nursery division to boot!

Taking its experience in the toy and gift market and applying it to new pastures, Great Gizmos is now the distributor of many well known nursery brands and has launched itself fully into the nursery sector with a new nursery trade catalogue - ‘Baby Gizmos’.

Specialist nursery and toy distributor CN Sales will be showing some of their major brands on a newly designed stand at this years Harrogate show.

CN Sales has a reputation for selecting fast selling big name brands that offer retailers great margins and brand loyalty with plenty of repeat business.

With how our children eat being as important as what they eat, OXO, the company famed for its universal design philosophy and clever range of kitchen tools, has decided to serve up a treat for the next generation of little diners with the launch of OXO Tot.

OXO, the company famed for its universal design philosophy and clever kitchen tools, will be launching a new collection at Harrogate Show for the next generation of little diners – OXO Tot.

The exciting new range includes ergonomically-designed weaning and feeding equipment, a sleek highchair that transforms into a toddler seat, cleaning tools and soothing, energy efficient nightlights.

Making their début appearance at this year’s show is Bambino Merino, the UK’s favourite supplier of 100% natural merino baby and children’s wear. First launched to UK parents in 2005 their range has grown to include swaddling blankets, sleeping bags, sleepwear, underwear and accessories.

VTech, the No.1 infant electronic learning manufacturer, will be exhibiting at Harrogate Nursery Fair this year showcasing a brand new range of VTech Baby bath time products at stand Q50. VTech are proud to be the first in the market with electronic learning bath toys.

Be sure to visit Stand Q24 to see first-time exhibitor breastvest with their revolutionary new item of breastfeeding underwear. breastvest sits below the nursing bra and covers postnatal tummies, offering mums a snug layer of support and modesty while feeding their babies. Comfortable to wear and held in place by specially-designed straps. breastvest is a genius idea that has been created, tested and approved by breastfeeding mums.

Kit for Kids has had an amazing response to its new pre-natal and nursery brand By Carla since launching at Kind und Jugend last year and is looking forward to continuing this at Harrogate. The By Carla range has been developed using all of the experience of a real mum and includes pregnancy and feeding pillows, changing mats, bed pads and rugs. By Carla has been developed with both the consumer and retailer in mind, with attractive packaging and vibrant colours, helping to make By Carla really stand out from the crowd. The By Carla range is available to order today. 

Concord is launching two exciting new car seats in its DRIVING line at this year’s Harrogate Baby Show.

The CONCORD ABSORBER prototype can be seen for the first time in the UK. With its compact design and incredible safety features it is sure to be a hit with visitors to the Concord Stand – C25

HipHipBaby! are delighted to be showing the new bio-degradable packaging for the 100% certified organic baby brand, Imse Vimse. Imse Vimse are again leading the way, providing all their nappy and accessory ranges in eco-friendly packaging. The newly designed packaging makes a very effective shop display too.

Trendykid stand Q57: Launch US based Pacimals at the 2010 Harrogate Nursery Fair as the product’s appointed exclusive UK and European distributer.

Pacimals   unique patented design, is a huggable pacifier that combines an orthodontic and lactation consultant approved nipple, comfort toy and teething soother in one item practical item.

Dorel's stand will be bursting with new products this year with launches across all the brands. The new designs are a feast of innovation and style.

Quinny has some exciting new arrivals with the Senzz making its debut. A new stroller that brings parents the best of both worlds as it combines all the advantages of a fully-featured pushchair with the compact flexibility of a buggy. The vibrant and hip Senzz has a distinctive flat tube frame and can be used from birth, and with the Maxi-Cosi Pebble or CabrioFix car seats. Or use the Senzz carrycot for added comfort for new born babies. Quinny Senzz is lightweight and easy to manoeuvre and can stand upright for storage and travel.

Nursery retailers looking for something that extra bit special to enhance their shelves and encourage impulse buys need look no further than HABA’s stand at Harrogate Nursery Fair upstairs in Hall D this year

Retailers looking for innovative baby solutions and some great new products from trusted brands need look no further than Weybury Hildreth’s stand at Harrogate Nursery Fair.

An exciting addition to the company’s portfolio for 2010 is PurFlo, with its unique SleepSystem including a range of natural bamboo SleepSacs, plus the unique Purflo Mattress – a totally hollow, fully washable cot mattress; plus a great new bamboo fabric swaddle blanket with TOG rating.

The newest addition to Kit for Kids Baby’s leading cot mattress range is the Outlast® Pioneer™ (pictured). This quality mattress has a pocketed spring interior and a premium heat regulating outer cover.  To the travel range Kit for Kids Baby adds the Eucalyss™ travel cot mattress, providing natural repellence from little nasties such as mosquitoes and biting flies.

ProtectiShade is the only product to give children 360 UV protection from the sun when travelling in the car.

It's a unique portable canopy that fits over all standard car seats from Group 0 to Group 2, provides shade from the sun from all angles and allows a child to sleep peacefully and safely when on the move.

Having recently been chosen as the exclusive UK distributor for My Carry Potty, Cheeky Rascals will be launching this innovative NEW product at Harrogate this year. An essential for any parent trying to potty train their toddler, this is the only potty they will ever need. Featuring a leak proof lid and a unique carrying handle, with My Carry Potty toddlers can go anywhere, anytime!

This year’s Harrogate Nursery Fair will see Graco showcasing a range of innovative new products from their 2010 Collection, including travel systems, car seats, home products and accessories.

 Leading the way will be Symbio, Graco’s new flagship travel system, that features a unique reversible handle – allowing the child to instantly go from the ‘facing forward’ position to the ‘facing you’ position, without having to lift the child out of the pushchair.

Proud winners of a Mother and Baby award, the Cushi Tush baby seat continues to grow in popularity amongst parents.

Joining the social media revolution, Cushi Tush is now on both Facebook and Twitter, complementing its successful strategy of meeting consumers face to face at baby shows.

Skibz, makers of the award-winning stylish bandana dribble bib, will be showcasing its new super soft organic cotton and bamboo range for newborns and young babies on stand Q58.

Made from organic cotton and ultra absorbent sustainable bamboo, the smooth texture makes Organic Skibz perfect for babies’ tender skin.

TROLL Nursery will be exhibiting at Harrogate for the first time in their 16 year history. Despite their long association with the UK market as own label manufacturers, this is their first UK appearance with their home brand of TROLL Nursery Furniture.

It is Pink an’ Blue’s first time at Harrogate, after a successful launch at the end of 2009 the company is ready to make its mark. “We are all really excited about doing the Harrogate show; we have a great range to show and will get a lot of interest from retailers that are looking for original products.

The tried and tested best-sellers such as the Hipseat, Mattress Protectors, Wheelybugs, Baby Sense, Wallaboo and the Spring/Summer Shoo Shoo collection will be there, to mention just a few.  But there will also be some exciting new products on show. 

Consumer website Madeformums.com, owned by publishing house Magicalia Ltd, which also owns Practical Parenting & Pregnancy, and Junior magazines, has congratulated ‘kiddy’ for scoring a top average rating of 5 stars in an important consumer product review for the Group1,2,3 Comfort Pro.

Keeping all baby’s needs and accessories aesthetically organized can be a challenge, but this difficulty becomes effortless with the storage range from JJ Cole Collections.

Simply and subtly organise your nursery with JJ COLE’s storage box.  Available in 2 sizes, these sturdy boxes easily store clothing, toys, books and other hard goods.  Comfortable metal handles make these boxes portable and easy to use. 

Treasure Trove Nursery is thrilled to be exclusive distributor of three key brands: BRIO, BabyDan and Kids II.

BRIO Nursery products are designed and developed in Sweden and offer unique travel systems, accessories and nursery furniture with the quality associated with BRIO.

Glamour and brains - the two components Kiddy prizes most in its products, will be evident in bucket loads at the Kiddy stand (A2) when Miss England, real name Lance Corporal Katrina Hodge comes dressed for fun as Kiddy’s Princess Lillefee on Monday 29th March.

For more than three decades, Prince Lionheart products have been found in the homes of millions of families, making us one of the most recognised and trusted brands in the industry.

Wallables are 3  dimensional sculpted wall décor products now made from renewable soy-based material.

They attach to the wall with our easy on, easy off Velcro® patch, allowing  the Wallables˙ to be removed and repositioned. Wallables are very safe and have passed both the ASTM and CE toy safety standards for all countries.

If you’re looking for an inspiring showcase of cool products, check out the Jellybean Group.   Their award winning changing bag collection, Ju Ju Be comes in various styles with plenty of bright, funky prints that are both big on style and attitude.  

FunToSee™ is excited to be exhibiting at the Harrogate Nursery Fair 2010 again, after a 4 year break. Visit the stand to see the new 2010 room sticker Collection, in Hall C, Stand 32a.

On show in Harrogate will be the already successful 2010 Juvenile range with our new highchair, the Jazzy, and the new Skip stroller. To complement this a number of brand new and exciting items will be launched including a comprehensive range of Italian made nursing and feeding products, along with toys and a babywalker.

Distributor of natural products including the wonderful 'Earth Friendly Baby' range of natural toiletries. 

The range has won several prestigious awards, has a loyal following amongst mums, looks so cute on the shelf and offers great value for money. The 'Earth Friendly Kids' range of products builds on the continuing success of Earth Friendly Baby, and provides the same level of gentleness and affordability that has made the brand so popular.

MamaBless design and supply the finest organic baby wear, bedding and organic re-usable cloth nappy system to boutiques in Europe.

New baby wear collections called “Home Sweet Home” are made of organically grown, naturally coloured cotton. The Range comes in gentle shades of cream, beige and green that are suitable for both girls and boys and complement every skin tone. The beautifully soft cotton is grown and processed entirely without harmful pesticides, dyes or harsh chemicals.

Three exciting new products will be officially launched by leading child safety product manufacturer Clippasafe at this year’s Harrogate Nursery Fair.

Following on from the popular Self-Adhesive Locks, the Magnetic Cupboard and Drawer Lock features a new magnetic system allowing, cupboards and drawers to be secured quickly and effortlessly. It can be switched between ‘always locked’ and ‘always open’ if required, and a magnetic key releases the lock when access is needed.

America’s “must have” baby product BOPPY will be launched in the UK at the Harrogate Nursery Fair. Winner of the coveted “American Baby: Best of the year” award for a record 7 years. With a win also in 2009, US mums still say it’s the one product they can’t live without!

New exhibitor Scandinavian Selection is launching a selection of eye-catching children’s chairs that will complement any home. Stylish and practical these colourful chairs are designed to be pushed up to the table to encourage families to share meals together. 

Sunproof are showing both their short order summer range and the latest autumn/winter ranges from Cozyosko and Crocs footwear.

The summer range includes new Babybanz adventurer sunglasses from the leading maker of infant eye protection, with a supersoft nose and brow insert for enhanced comfort. New colours this year include polkadots and ginghams. A new swimwear range from Banz and new accessories from Babybanz will be on show. Beach tents, sunscreens and buggy shades are also shown. All summer short order items are available from stock.

The Baby Aid Compact made a splash at The BPA Baby and Child in 2009 winning a Highly Commended Best Debut Award.  This was for their Baby Aid Compact first aid kit. It is THE Must-Have First Aid Kit for every Mum.

The Compact kit's uniqueness does not end with the attractive and tiny package. Inside, along with the basics are carefully thought out items like Burngel, Saline solution and a Red Cross First Aid Guide specifically for Babies and Small Children.

Mummy Mitts attach to the handle bar or handles of any pram or pushchair allowing you the convenience of removing your hands whilst the mittens remain attached. They are an absolute requirement for every parent.

The all new Mummy Mitts range are available in black with 5 different colour trims red, blue, green, pink and grey.

At the Harrogate Fair last year Cuddledry launched its giraffe print baby apron towel and has since seen the funky new design stampeding off the shelves!

This year, Cuddledry has expanded its range of baby and toddler bath and beach products to include the amazing new SPF50+ UV protection poncho towel. The new towels use patented Rayosan™ technology, which acts like a mirror, deflecting harmful UVA and UVB, preventing them passing through the fabric and harming delicate skin.

Britax has been at the heart of passenger safety for over forty years, and at the upcoming Harrogate Nursery Fair will be showcasing a number of new and exciting developments within their ever expanding portfolio of products.

Sock Ons, the award winning product that keeps baby socks on has already become a household name and an absolute baby essential item.

Sock Ons are worn over baby’s sock ‘locking’ it into place with a patent pending design and make a perfect baby gift.

TAF developmental baby toys make ideal first gifts for baby. This extensive range features award-winning, giant-sized, thickly padded and brilliantly illustrated play mats, packed with textures and activities.

2010 sees the introduction of many new items including, the beautifully designed Newborn Baby Gym and the 4-Seasons Play Mat both featuring charming illustrations from renowned French designer Alain Crozon

Parents are, more than ever, looking for products that are practical, inspirational and stand the test of time.

All products in the Tidy Books family clearly meet this exacting product challenge and it’s not just the Tidy Books team that think so…