The independent Baby Product Guide (IBPG) are the innovative new organisation in our market place working with brands and their stockists to ensure end customers receive the service and experience they deserve.

Voted Most Innovative Product 2009 by Baby Hampshire and Baby Surrey, a Top Travel Product by both Practical Parenting and Pregnancy & Birth magazines and Bacra winner two years running - the Cot Canopy has proved a huge hit with parents who know how disruptive travelling can be to a baby's sleep routine. 

Detox your media profile in 2010 with a little help from Dangling Carrot, one of the UK’s most exciting youth PR agencies.

Innovative nursery and youth brands choose to work with ‘team carrot’ to increase sales, improve reputations and secure pram fulls of quality media coverage.

You began trading in London's Spitalfields Design Market 8 years ago and can still be found there on a Sunday, while your store in Carnaby Street is open seven days a week. Both venues are real design hubs, famed for their eclectic sense of style - did you find inspiration there in the early years?

I wasn't a designer and didn't set out to work in such fashionable places, it happened by accident really! My background was in Performing Arts and I wanted a creative outlet so, 10 years ago I began creating slogan tee-shirts for adults, then I started doing a few for babies and it grew from there.

How do you select the right products for your target market? And how much is enough? Nursery Industry finds out what wholesalers can do for you.

In recessionary times, retailers often have a requirement to be fed little and often. Unwanted stock in the warehouse or gathering dust on the shelves is, after all, money down the drain.

Baby Brands Direct has become the ultimate modern on-line wholesaler with its efficient and easy to use website making ordering stock quick and simple for busy retailers. The company ensures detailed information and pictures are presented with each product so that the retailer is confident in both buying and selling the item.

We supply wholesale orders offering a next working day delivery for orders placed before mid-day and a 48 hours courier delivery to UK mainland.

We supply large orders to retailers, catalogue companies as well small independent retailers who only require small orders. In challenging times it is essential to have a product you can rely on and which offers a generous profit margin.

Based in Lancashire, Ministeps UK is a family business focussing on the design, manufacture and distribution of an exclusive range of moses baskets, co-ordinating bedding and nursery accessories. With nearly two decades of experience, Ministeps UK has earned itself an unrivalled reputation in the wholesale market and as a result boasts many of the leading retailers in the UK and overseas as clients.

Babybase Wholesale is a family run business with over twenty years' experience in the nursery trade. We hold good stocks and distribute the products of over 60 manufacturers so you can fill most of your buying needs with just one order.

How long have you been established and how has the industry changed in that time?

We have been established for four and a half years. I think the biggest change we have noticed in the industry even in this short time, is the decline of the small high street independant retailer and the increase of the online retailer; a bit of a worrying change but I guess times and shopping habits are changing, so we will have to adapt.

How long have you been established?

We opened in May 2007.

Why did you set up Hastings Baby?

We used to run a second-hand children's clothes shop where parents brought in good quality clothes and toys and we paid cash for them and sold them on. It was a lovely little community shop, which was very well used by local families, but it made very little profit. Also we were frustrated by not being able to supply parents with the things that they needed and so we became more aware of the need for a good independent baby shop.