Those that have decided to breast feed will need a good supply of breast pads, often before baby even arrives. It may be that mum wants to be able to share the feeds so that she can take a break, or get a full night's sleep herself now again! A breast pump - either manual or electric - will allow her to do this, so you need to stock a range of both.

With a large range of products deigned to minimise some of the problems that arise from feeding, it’s no wonder that Dr Brown’s Natural Flow Feeding System has become widely recognised by parents and health professionals as a very effective way of minimising problems with colic.

Chicco Jazzy the latest addition to the multi-award winning Chicco highchair range. Stylish and modern with all the practicality you’d expect from a Chicco highchair.

Suitable from six months to three years of age, the spacious, well-padded seat has a fixed height, 3-position reclining backrest and a 5-point safety harness. The removable tray has 3-positions.

Created, tested and approved by breastfeeding mums, breastvest is a revolutionary item of breastfeeding underwear designed to be used alongside a well-fitted nursing bra. Held in place by specially-designed straps, breastvest covers the postnatal tummy, offering mums a snug layer of support and modesty whilst feeding their babies.

NEW! from the creators of The Wean Machine is the first fabulous Wean Machine book, ‘What am I Eating?’ with handy recipes and tips for weaning babies, presented as a fun picture book. Getting children involved with different foods using this book will help them learn about fresh food from the start.

Pink an’ Blue produce and distribute unique and innovative baby products that are safe, practical but also desirable to the modern parent who is looking for something a little different.

MAM would like to announce that as a responsible manufacturer of baby accessories they have moved their full range to BPA-free materials.

MAM has been committed to BPA-free bottles since 2004 and after listening to consumers concerns has developed a full range of soothers and teethers in BPA-free material to compliment bottles and feeding accessories.

With lots of different models to choose from, the most important features will be safety and functionality. A high chair needs to be strong, durable and as mess is guaranteed, easy to clean too. In today's modern homes, space is often an issue, so you need to identify which room mealtimes will be taken in to help your customer make the most practical choice. Where space is at a premium, online parenting resource babycentre recommends a highchair that is easy to fold and store away.

The Wean Machine helps prepare fresh baby food with no mess, no fuss and no noise. Simply fill the bowl, squeeze the handles together to puree the food and spoon-feed baby direct from the bowl. Ideal for use with a variety of foods including soft fruits, cooked vegetables and pasta dishes, the interchangeable small and large grills produce different consistencies for each stage of weaning. Dishwasher safe, it pulls apart for easy cleaning and fits in all leading sterilizers.

Playgro's feeding range is designed to make feeding baby fun and easy. Small hands will love grabbing the Soft Grip Cutlery Sets and Soft Tip Spoons, the ideal size for filling their little mouths. Food Pots make going out and about easy, with liquid tight seals and convenient storage day markers on the lid, they provide an on the go solution to feeding baby. The range also includes suction bowls - available with either a lid or dividers to suit the needs of every child. The Food Pots and Suction Bowls are freezer, microwave and dishwasher safe.

There are a number of breast and bottle feeding products available nowadays, all of which have been designed to help mum and baby make the most out of mealtimes. Depending on how well you know and understand your target market, you should have a feeding section in store, full to the brim with products that appeal to all tastes and budgets.

Feeding problems, in particular colic, are a common cause of distress for babies and their parents. But now there's a non-medicinal solution, Dr Brown's Natural Flow Feeding System. This fully vented vacuum free feeding bottle is widely being recognised by parents and health professionals as the most effective way of preventing the colic symptoms caused by regular bottles and teats.

MAM's up-dated range of bottles includes new stylish designs, and new names whilst continuing to be BPA-free and safe for babies.

Plastic Baby bottles and the chemical, BPA, that some contain have been receiving a great deal of negative press coverage over the past couple of years. Some of the larger manufacturers are finally turning to chemical-free manufacturing techniques, though this has been a very slow process.

Difrax aims to meet the needs of parent and child to comply. Therefore Difrax offers consumers a choice with the introduction of the S-bottle UltraS.

The new and innovative Chicco Polly Magic has quickly become a firm favourite with both retailers and consumers.

Versatile, functional and stylish, Totseat, the washable squashable highchair, is perfect for any family on the go.  It adapts easily to fit chairs (and babies) of all shapes and sizes, whether short, tall, open-backed or even the pavement-café type. 

The sleek new Minui Highchair represents a new approach to dining furniture, taking multifunctional design to a whole new level. The two elements, the Minui Chair and HandySitt seat, can be used independently or in combination, to provide a complete stylish chair or highchair for the home, or a removable portable highchair for away. 

The Wean Machine^TM, an innovative new solution to the problem of preparing small portions of nutritious baby food, is to be launched in the UK and Ireland by Cheeky Rascals this month.

Quantitative research with 2000 Mums on MAM's brand strengths and attributes versus the competition has resulted in big news for the baby category. MAM has been re-packaged and extended to fit a new brand identity, which will provide a strong platform for future growth and brand development.

From this month, the popular Difrax bottles and cups will be available in a brand new packaging; namely, a de luxe box with window. Vivienne van Eijkelenborg, Managing Director of Difrax, commented: ‘Parents often choose which bottle or cup to buy only when they're standing in front of the shop shelf. So the most important features of the product must be clear in a single glance. With the new packaging, all the features of the product can be clearly presented and the products themselves look very attractive on the shelf.