While you should always remind customers that as a baby or toddler can drown in just two inches of water, children of this age should never be left unattended in the bath, there are plenty of products available nowadays that make bathing safer, easier and more fun. From bath centres to bathers and tubs that enable baby to remain in an upright fetal position reminiscent of the womb, all are designed to put baby at ease with water from the moment of birth.

Chicco 2009 bath toy range features a variety of fun packed and colourful toys making bathtime even more fun. All created to stimulate the child's physical ability and imagination.

Strata is a family owned and run business with over fifteen years experience of manufacturing and producing quality baby bath time and toilet training products.

For the best bath-time essentials, look no further than Tigex from Cheeky Rascals. This award-winning range has everything you could need, from bath supports, baby baths and bath rings, to non-slip bath mats, step stools and natural sponges.

The only bathing apron to fasten at the back as well as the neck, the Coocoose® has been recognised by midwives as the safer and easier way to bath a baby. The unique design allows parents to keep  the extra large towel safely out of the way while they bath their slippery new babies - or toddlers and then the Coocoose® simply unpops with one hand allowing parents to snuggle their babies dry straight after their bath. The designers at Coochi have sourced the softest, 100% pure cotton to gently dry a babies skin whilst being extra absorbent to ensure mum or dad don't get wet too.

Although swimming now features on the school National Curriculum in Year 5, so every child in a state school has the opportunity to have a swimming lesson once a week for 6 weeks when they are rising 10, when it comes to water - the sooner the better.

The exceptional selection of K's Kids bath toys features six fun, educational and developmental toys. The Hungry Pelican in Bath provides great training for babies fine motor skills. The fun pelican is getting hungry, press the handle to flap the pelicans wings and open its mouth to eat its dinner. Mimi Loves Fish is a cheeky cat who just loves to catch fish. Great for developing hand-eye co-ordination the idea of the game is to collect the brightly coloured fish in Mimi' net.

Water has the ability to calm and soothe even the most fractious baby and is a constant source of fascination and delight as children develop and grow. Water play presents great opportunities to learn and discover and is a wonderful time to interact and have fun with a baby or young child.

Alpha Egg Baby offers a sleek and functional range of bath time and toilet training products. The brand was started from a desire to create a range of products that would look stylish and be functional in a modern home. The beautifully moulded contemporary Bath has been ergonomically designed to make a baby feel safe and secure, and ensure that every bath time is a pleasure. The shape is rounded to make it comfortable to hold and support baby while the bath tray and easy draining plug make it practical and easy to use.