The carrying of children on the front or back is a relatively recent phenomenon in the West, although the practice has been established in many cultures for centuries. It's true that images of children being carried in slings can be seen in Egyptian artwork dating back to the time of the Pharaohs, and have been used in many indigenous cultures. But the parental baby carrying in the West we see today began in the 1960's with the arrival of the structured soft pack.

Clippasafe have made its name developing harnesses for 50 years, all of which conform to the latest British and European Standards, and are supplied with adjustable anchor straps and walking reins.

Freestyle baby carriers from TOMY are the stylish choice for mums who want their baby to be completely comfortable and safe while they are out and about. The new Tomy Freestyle Carrier range is the result of extensive consumer research alongside development with leading back and posture experts at the Anglo European Chiropractic College, providing ultimate comfort for parent and baby.

Experts in baby carriers, outdoor specialist bushbaby® leads the way in the development of child carrying systems, with the constant aim of improving the experience of parents enjoying the outdoors with their children. Yet again, the bestselling Cocoon front carrier won THE accolade for front carriers this year - the Mother & Baby Award for Best Sling/Carrier (adding to the six other awards already displayed on the Cocoon mantelpiece).

When it comes to carriers, Tippitoes offers quality as well as affordability. The Tipptioes Baby Carrier has been designed to provide maximum comfort with cushioned inner seat, arm and leg holes, and the wide crossover adjustable shoulder straps support the back whilst carrying baby.

When it comes to carriers, Tippitoes offers quality as well as affordability. The Tipptioes Baby Carrier has been designed to provide maximum comfort with cushioned inner seat, arm and leg holes, and the wide crossover adjustable shoulder straps support the back whilst carrying baby.

Infantino's range of extended-wear comfort carriers has really taken off since their Spring launch. In fact the range has performed so well there are a number of new options in development for 2009. The 3 extended-wear carriers are focused on enhanced functionality and comfort for both baby and parent, with unique memory foam padding and breathemesh fabric panels for superb comfort.

It is time to celebrate - nine years ago the Hippychick Hipseat was born! To mark this auspicious occasion Hippychick will give away one free Hipseat with any order of 9 or more!

Developed together with international ergonomic experts, the You & Me offers great comfort and safety for baby, and at the same time maximum comfort for the parent. The parent harness is designed to alleviate strain on the wearers back, especially for the lumbar region.

To the awarding winning Tri-cotti® cotton sling; babyhut has added the bb sling, a ring sling. It is made under Fair Trade, is 100% Organic Cotton and come in a variety of fantastic colours.

The Sweetpeace newborn soother offers one easy solution to soothing your little one when he's cranky or tired, and keeping him busy when he's alert. Unique and innovative in its design, the Sweetpeace can rock your baby in a very simple and intuitive way.

The weight of consumer and expert opinion is now behind carrying babies for longer, and one product at the forefront of this shift, theBabaSling, has modernised an ancient tradition to capitalise on the zeitgeist of current parenting.

Baby carriers can sometimes be a secondary consideration for many new parents, but this can only be an opportunity for retailers, increasing the opportunity of making a sale as they explain the pros and cons of the various types.

The recent launch of our fair-trade organic range of Wilkinets was met with a fantastic response from parents, retailers and the consumer press. Junior, Pregnancy & Baby magazine's baby carrier review selected the Wilkinet as their Green Choice carrier in 2007.

The new I-GO from Cybex is the ultimate Baby Carrier. Developed with the help of paediatricians, the I-GO is designed so that the baby is carried horizontally for the first four months, giving crucial support to the still developing spinal column, and then from approximately four months to one year old the baby can be carried vertically, either facing the parent or facing forward.

The Baby and All Bag^TM by Debra Clare carries all your essentials and the baby too!  As well as having plenty of room for all mum's and baby's essentials, this changing bag doubles as a baby carrier. Simple to convert from shoulder bag to carrier without even needing to take it off. With 3 carrying positions, a simple hip support, a hands free hip carrier and a full front carrier what more could a busy parent ask for.

Awarded Silver in the 2007 Practical Pre-School Awards Childcare Category and 5 out of 5 stars by Mother & Baby Magazine, the unique Hippychick Hipseat child carrier is indispensable for active parents. Also featured on BBC's Street Doctor the Hipseat is specifically designed to address one of the root causes of adult back pain, the seat provides a firm shelf for the child to sit on and supports their increasingly heavy weight from underneath.

Close Baby Carrier, the product designed and promoted by baby carrying mentor Claire Scott, has released details of an exclusive new range for 2008 to coincide with the UK tour by Continuum Concept author Jean Liedloff.  :  "Bringing Up Baby has without question captured the attention of parents and sales of Close Baby Carrier has been phenomenal, said Claire Scott.  "This tour will build on what we have achieved through Channel 4."

Following a successful launch into the UK market in 2007, Infantino is looking forward to great things ahead in 2008 with refreshed best sellers and significant new launches this spring. Infantino will maintain their position of offering the most comprehensive range of soft infant carriers available from any UK supplier with a carefully structured range based on core principles of choice, quality and great value-for-money.