We go to great lengths to balance top quality, value for money and great margins for our retailers. We offer everything your customers will need for Baby's first swim classes, sun and water safe holidays and fab days on the beach or just in the garden.

As the holiday season is fast approaching, the perils of swimming pools and seashore become ever more apparent. Splash About has incorporated design and innovation to bring a range of children's swimwear that offers comfort, safety and reassurance. Passion and experience make Splash About the leading choice of swim nappy by UK swim schools, making it possible to enjoy swimming with baby from an early age.

The bestselling Cuddledry apron towel and toddler towels have long been a favourite for keeping water babies at the pool cosy and snug.  But the Cuddledry range is not stopping there, but focussing more on swimtime with the introduction of specialist UV-protective poncho towels - to protect tiny people from the harmful sun's rays.

Representing a freedom removed from the confines of the classroom or home, the great outdoors is fertile ground for educational exploration and development. With a so far very sunny spring promising even greater things for summer, retailers would do well to capitalise on this hugely lucrative market.

The Sandcastle Moat and Playset from SandPlay solves the age-old problem of water soaking into sand from a sandcastle moat. It can be used in a sand pit, on the lawn or even at the beach.  More images on the firm's website show some other ideas for the moat, from a local Nottingham playgroup where the children have used the moat for creative play.

Perfectly Happy People have everything a baby or toddler might need for the day at the beach or at the holiday hotel pool. Armbands and Float Seats are especially popular with parents and ensure safety of the baby in the water.  The Kushies Swim Nappy (in 4 sizes) saves any embarrassing moments in the pool. Our own Beach/Pool shoes are perfect for rock pooling and are meant to work even when swimming to save slipping on wet pool tiles. Earbandits are excellent for children and adults with grommets and finally we have a great waterproof drawstring bag for their wet togs when returning home.

Many families will opt to holiday in the UK this summer and support many struggling local economies. The benefits of staying at home for a family with a baby or young children are not only in their pocket, but also in their frame of mind, since in the UK, baby products and services are never far away. So where should they go? Our hard-pressed coastal towns suffer terribly in the winter months so visiting these resorts is a positive step to helping them bloom in summer.

The fabulous Splash About swimwear range launches in 2009 with exciting tropical colours! Splash About's best-selling products are specially designed to enhance childrens' comfort and security in water. Featuring the leak-resistant nappy insisted upon by UK baby swim schools. The Happy Nappy is made from soft, supple neoprene and has unique snug-fitting ribbing for ultimate performance and containment. The protected design requires no poppers, ties or Velcro^TM and is soft and comfortable against delicate skin.