Babies do not start forming powerful sleep associations until they are three or four months old, so do reassure your customer that sleepless nights are fairly unavoidable in the early weeks and months. This will help to put a new mum’s mind at rest that it is not anything she is doing wrong; that a crying baby is a perfectly normal and happy one! However, it is worth pointing out that making clear distinctions between night and day can help to establish a regular sleeping pattern and a nap and bedtime routine will soon follow.

Kit for Kids is the leading specialist in cot mattress technology, and is always at the forefront of “The science of safer sleeping”. The latest cot mattresses from Kit for Kids have been developed to minimise consumer concerns and maximize child safety and comfort. Our retailer partners tell us that their customers are researching sleep safety and are realising that choosing the right cot mattress is a very important decision.

The PurFlo SleepSystem is a must have for every parent wanting the very best start for their baby. Consisting of a totally natural, hollow PurFlo mattress and natural bamboo lined SleepSac, the PurFlo SleepSystem is the only totally washable mattress on the market and has been acclaimed by leading health specialists concerned with allergies and Sudden Infant Death Syndrome.

Hippychick offer a number of solutions to aid the perfect nights sleep.  For example, the Bed Protectors, where Hippychick has taken a much needed, but also much maligned, product and transformed it into a comfortable, soft, undetectable piece of bedding and a great natural alternative to sweaty plastic undersheets. 

Respisense™ - the revolutionary ‘use anywhere’; baby breathing effort monitor, sold worldwide including the UK since 2005.

An increasing number of parents are aware of the need to ensure that their baby’s breathing is uninterrupted during sleep. Traditional baby breathing monitors and baby movement monitors are ineffective in most baby sleeping situations outside a cot or baby’s bed.

"Renowned for its luxury toddler and nursery room solutions, Baroo boasts one of the widest and most stylish ranges in toddler bedding. The brand has now joined forces with the well known baby and nursery product manufacturer Tippitoes. This significantly strengthens its distribution and sales support as well as providing additional customer benefits such as dedicated sales representatives.

Lights Out has the solution for parents that have experienced being woken at sunrise on holiday because the kid’s bedroom in the idyllic holiday cottage doesn’t have curtains that are dark enough to block out the light.

When it comes to baby’s or children’s sleeping environment, Babywise Mattress  Factory will certainly have the solution! Based in Lancashire, the team have over twenty five years expertise in mattress manufacturing for the nursery industry.

Medical studies have found that babies and infants sleeping in or on merino, settle more quickly, sleep longer, feed better, cry less and gain weight faster. Nature’s wonder fibre, merino has an incomparable ability to maintain a comfortable micro-climate between body and bedding.

When The Gro Company founders Rob and Ouvrielle Holmes introduced Grobag, the UK’s first Baby Sleep Bag, to the British nursery market in 2000, they never imagined that a global brand was in the making. 

A cot mattress is an important part of any furniture sale. Leading cot mattress specialists Kit for Kids has launched the roll of an in-store Point of Sale unit with audio and video, the perfect addition to every high quality furniture display area. This unit has been designed to maximise sales of a non display item and utilise otherwise dead floor space.

Leading cot mattress specialists Kit for Kids has launched the roll out of an in-store Point of Sale unit with audio and video to help retailers' growth in their cot mattress sales. Robert Harley, National Account Manager said "We understand that with every leap forward we make in cot mattress technology, both consumers and retailers alike need to fully understand the benefits of our developments. When coupled with an in-store training programme these units will not only enable the retailer to better advise consumers on choosing the right cot mattress but will also create more opportunities to up-sell and ultimately sell more."

One of the most difficult aspects of becoming a parent is coping with the total lack of sleep! According to Ann Douglas, author of Sleep Solutions for Your Baby, Toddler and Preschooler, babies do not start forming powerful sleep associations until they are three or four months old. Making clear distinctions between night and day will help to establish a regular sleeping pattern and a nap and bed time routine will follow. As a retailer, you are probably used to dealing with customers who are experiencing sleepless nights, but there are always new and exciting products on the market that you can offer as a solution.

When The Gro Company founders Rob and Ouvrielle Holmes introduced Grobag, the UK's first Baby Sleep Bag, to the British nursery market in 2000, they never imagined that a global brand was in the making. 

As the leading specialists in cot mattress technology, Kit for Kids is always at the forefront of "The science of safer sleeping".

Merino Kids^TM is the worlds leader in the use of merino for baby, infant and toddler sleep design since 2003. Medical studies have found that babies and infants sleeping on merino sleep longer, fed better, gain weight faster and cry less. This is due to merino's incomparable ability to breath naturally and release moisture away from the infants skin.

There are a number of fantastic sleep solutions in the Baby Sense range including Sleep Sense - the book that is a must for parents suffering from sleep deprivation - and the Cuddlewrap - the definitive swaddling blanket. Sleep Sense offers simple and sensible solutions that help parents understand the relationship between sleep patterns and typical development.

Easidream® is a revolutionary sleep product that settles young babies to sleep within minutes by recreating the soothing womb experience within the cot itself.

The Japanese inspired Moshi Moshi Kawaii range from MAM, is represented by small stylised rabbits with their own personality. Two of the most popular Moshi characters include Strawberry Moshi and Super Moshi.

An uninterrupted night's sleep is pretty high up on every parents wish list. Hippychick has addressed this and have some great products to ease the pressure of bedtime.

With lots of great reviews appearing in the consumer press, The Cot Canopy (arriving the first week in May) is set to fly off the shelves.  The beautifully designed packaging is neat, compact, looks great in-store and explains the product perfectly.